An insurance company performs a lot of insurance related functions such as enrollment management, underwriting, claims management, policy administration, and accounting etc., for its customers. To enhance customer service and improve service delivery models, most insurance companies are now turning to automated insurance management software solutions.

Automated insurance software solutions make it feasible for customers to carry out their business critical insurance activities in a secure, cost-effective and reliable manner. Most insurance software come with the added facility of customization – insurance companies can get their software customized as per their business requirements. Application theme, colors, functionalities etc. can be changed as per an insurer’s preference.

There has been a significant shift in the U.S. health insurance sector since the consumer-centric Affordable Care Act was signed into a law. The U.S. healthcare market offers insurers a unique opportunity to acquire new customers, who may be less informed about their insurance needs and available options, without any excessive infrastructural costs.

Automated insurance software solutions help insurers conduct their insurance management processes in a time-saving and cost-effective manner. With these solutions and embedded functionalities, Insurers can allow their customers the facility, to search for health insurance plans online, check their eligibility for plans, and enroll for a plan of their preference.

Insurers can easily manage their administrative tasks and can keep track of their customers’ and brokers’ data. Some of these insurance solutions comprise of ‘analytics and reports’ functionality that helps users generate reports on customers’, their preferences, traffic sources etc. Assessing and analyzing these reports can help users identify areas that need improvement and areas that are performing well. Regular analysis of customers’ demographics can prove valuable in formulating future company strategies and deciding on the future markets to tap into.

There are insurance solutions that cater specifically to the insurance needs of different insurance consumers - individual consumers, small businesses or groups, senior citizens etc. Some healthcare insurance solutions provide separate portals for employers, employees, brokers and vendors, in a single insurance software package.

Employer portals, for e.g, can be really helpful for employers who want to offer insurance coverage to their employees. With these insurance solutions, employers can define their DCHP contributions, can remain informed of the latest health plans on offer and can manage their employees’ insurance data. Employee portals on the other hand can help employees remain informed of their insurance plans and plan their future financials.

There are separate portals available for brokers and agents that improve the client data management process and helps brokers and agents to increase their client pool.

To achieve and maintain a competitive edge in the health insurance market, insurance companies may find it necessary to utilize the services of healthcare IT firms which design healthcare insurance solutions. President Obama’s healthcare reform has galvanized the U.S. insurance industry into action and the time is ripe for insurers to tap into different insurance markets and increase their customer base with efficient and secure service delivery models. Most U.S. customers are ill-informed about the types of plans that are of on offer and smart software solutions can help convert these prospects into loyal customers.