The e-commerce transaction, with the combination of Internet technology and to understand e-commerce, you need to start with the understanding of the transaction to start. I hope to re-interpretation of the e-commerce from the perspective of the transaction.

A shopping stroll tired, buy bottles of drinks thirst, looking around for a convenience store or supermarket, to find a convenience store, chose a bottle of Coke from the shelves, pay to get Coke to quench their thirst. A common enough transaction instance, contains elements of a transaction.

We dissected sparrows, start trading process start.

Buy drinks, we must first find the seller, find a convenience store, and you're looking for will be limited to the scope of your near car sit for several hours, it is impossible for a bottle of beverage, convenience stores but also at the opening, found a closed the convenience store for you does not make sense. For convenience stores, sell drinks, and the same in their own business hours after the selection in front of consumers.

From such nonsense, we found that the prerequisite for buyers and sellers to find each buyer's selling transactions, the counterparty. Online, the counterparty of choice is limited by geography and time, your geographical location and time period, these objective conditions you might counterparty range, even though they may not be ideal to sell the buyer, but you do not have much choice room.

The emergence of e-commerce, to break this situation, you can across the country via the Internet, browse to the seller, even if he is not online, you can also by phone or leave a message, given to his trade request. Similarly, as a supplier, you can with consumers around the country trading transaction request can be received at any time. This break through the geographical and time limitations on transactions via the Internet, buyers and sellers can find their own counterparty. E-commerce enterprises bring together buyers and sellers of supply and demand information, they create a lot of trading opportunities, the huge advantage of the competition with the transaction line. Alibaba and Global Sources through a concentrated display of the supply and demand information, earn pours.

Find a convenience store, is the selection of drinks, and then pay to get Coke. The second step is first put up, Let me talk about the third step of the kind handover. The physical transfer of money, the goods, that is, capital flow and logistics, convenience stores directly take money delivery, one-stop service. E-commerce through the development of online payment and logistics, the last piece of the puzzle to complete the transaction, but also realize the one-stop service. Be able to complete a deal in the electricity business website, the development of electricity providers entered the stage interpretation of the concept of trading opportunities.

E-commerce breakthrough geographical and time restrictions on transactions, buyers and sellers can find their own counterparty to expand trading opportunities, greatly enhance the efficiency of the transaction, in some product areas, this advantage can not imagine trading in line while electricity supplier through a good user experience, with the potential consumers nationwide trading has tremendous trading opportunities, rapidly growing scale. This is the electricity supplier of the Belle Epoque.

Trading opportunities is a double-edged sword, when the sword to the consumer side, he can help you defeated the line under the retailer also can easily stab you. Consumers can easily access the counterparty greatly enhance the initiative means consumers trade negotiations with suppliers, online transactions, and if consumers are not satisfied with the convenience store, he would need to spend a few minutes walk dozens on one hundred meters to another counterparty online takes time, physical and other costs, but the cost of replacement counterparty is a couple of mouse clicks to another page replacement counterparty consumer online transactions easy, so with trading of electricity supplier negotiations, occupy a larger initiative, as long as it is slightly not satisfied, it is possible to change the appliance business to do their own counterparty.

This poses a few problems, good terms, as long as the marketing to do good, promotional efforts, then the consumer can easily with my transaction, and can scale up quickly. The other side is when competitors promotional and marketing do better than I, the consumer lost. And the other is the same electricity providers nationwide promotional influence its trading partners the same geographical and time limits, even if it is a start-up small-scale electricity supplier, also can cause you much harm, traditional offline retailers, competitors almost the same heavyweight online to your competitors is the weight class limit.

In addition to the self-competition among electricity providers, consumers with greater autonomy are also forcing electricity providers to compete, the fast flowing consumers, large electricity providers allows promotional efforts to gain greater market share to help the formation flow sexual prosperity, so big bloodletting electricity providers to enjoy the thrill of trading opportunities. Consumers have a greater initiative to force electricity suppliers to ongoing promotion, consumers counterparty to be too easy, so very forgetful, homogenization of electricity providers easily forgotten by consumers, electricity providers who need not intermittent promote themselves as consumers preferred counterparty emerged, was not forgotten by consumers.

When consumers a choice between online retailers and electricity supplier under electricity providers are the big winners, when consumers more initiative in front of two or more appliances supplier, electricity supplier for certain products to said, ending the Red Sea is already doomed.

Today's electricity suppliers winter, just enjoy the pleasure brought by the trading opportunities fatigue, more electricity supplier from convinced that trading opportunities drawbacks to gradually aware of the negative impact of trading opportunities, thereby gradually rational development process, but Pain is forgotten, electricity providers have to maintain the the rational extent to which you can also see some time. They also self-adjust the time, really uncomfortable new electricity providers have not yet grown up.

The second step of the convenience store is selected beverage, this step is the hardest and most important.

Pick what kind of drinks, and relevant to the needs of the current thirst to pick a thirst to quench their thirst, and will not buy soy sauce or biscuits. Beginning of the election after the delineation of the scope, drinks, and relates to the recognition of product information, brand, taste, price, appearance, etc., after reading the drinks on the shelves, the information collected is also worse than, began an assessment of the value of the product, 50 a bottle of water, juice, water, promotional cola, which cost-effective to buy, maybe you said I was to buy a Coke, this just shows that you use the assessment results, if yesterday Coke 4 per bottle, now stands at $ 10, significant changes in the information, whether you want to re-weigh it. Whether it is cost-effective, the value of the purchase is a personal expression of will, everyone has their own opinion, not the same, but you buy a drink, that you finally recognized the value of this bottle beverage.

We can see a selection of drinks this step involves huge amount of information, including personal wishes, the products of various types of information, and the final decision-making results, dynamic, static, public, private, and from which we can see huge application of Internet technology space. New media technologies can be a collection of a variety of information sources, multiple perspectives reflect the product information, consumers can also through new media personal wishes be expressed new media to shorten the process of the game between the consumers' individual wishes and the true value of the product the make drinks selection process easier and faster. To make a long story short, the new electricity are a collection of consumer willingness to provide Live, focus on a deal to buy (when you're thirsty to buy a drink, buy a bottle of soy sauce). Evaluation of consumer spending can be a collection of display to the consumer review site production aspects of information released to the consumer to create a transparent products, such as the food industry, a collection of consumer willingness to participate in the design and production of the product the whole process can be a collection of consumers to establish consumer channels, and so on.

The relationship between consumers and suppliers will change from the counterparty to cooperate with each other, to consumer groups and suppliers trading negotiations change from individual consumers negotiations game.

The e-commerce transactions through the use of Internet technology to enhance the efficiency of the buyers and sellers trading and reduce the transaction costs of buyers and sellers, thereby enhancing the efficiency of resource allocation. Can also be seen to match the level of development of e-commerce and the development of Internet technology in the early just buyers and sellers of supply and demand information display on one page, also provided the first step of the transaction, create transactions for buyers and sellers opportunities; mature Internet technology in the way of information dissemination, so e-commerce have competitive capital transactions with the line, and be able to copy the business model of the transaction line; development of Internet information interactive technology, e-commerce specific consumer With innovative technology foundation's willingness transaction negotiations.