How to Design Newspaper Display Ads that Generate the Response You Need
Business → Marketing & Advertising
- Author Kevin Schmiterson
- Published October 25, 2012
- Word count 411
Whether it is electronic or print media, the average consumer is exposed to roughly 3,000 advertising impressions every day. With all these impressions surrounding us throughout the day, it is imperative to design your advertisements in such as way that it generates the response you need, especially when it is newspaper display ads. All newspaper display ads must have three sections in order for them to be effective:
• First, define and describe – what is your product or service name? How would you describe it? What can you use it for? What kind of problems will it solve?
• Second, talk about the features and benefits – what are the components of your product or service? How will the consumer benefit from using it and why should they spend their money on that product or service?
• Finally, insert the CTA (call to action) – using one-time offers or OTO’s, special pricing, and time-sensitive factors lets the consumer know that they need to purchase that product or service right now.
Where newspaper display ads and other advertising media is concerned, the old rule of thumb still applies. Successful display advertising should generate at least $10 for every dollar you invest in it. Here are 4 critical steps for designing cost-effective newspaper display ads that generate the type of response you expect:
Create headlines that grab your target audience’s attention – the purpose of newspaper display ads is to draw the reader’s attention away from your competition. If your headlines are not "snappy" enough, the reader is going to pass your advertisement by and read some other one.
Put your ego on hold – the worst thing you can do as the owner of a business in your newspaper display ads is to talk about yourself. Potential buyers could care less about who you are. It’s all about what you have to offer and how it will solve a problem for them.
Spice up your newspaper display ads with an image or a photo – a single image or photo can be highly effective so don’t overdo it. If the image or photo is too large, there won’t be enough room for your advertising message.
Remember the call to action – as was mentioned above, tell the customer what to do so they will respond to your newspaper display ads. Keep in mind that if your ad has been effective to that point based on all the above, there should be no problem getting the consumer to respond.
Where newspaper display ads and other advertising media is concerned, old rules still apply.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- Are Gucci Bags Made of Animal Skin?
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024
- Harness the Power of China's Market with the China Business Email Database List
- Maximize Your B2B Outreach with Ready Mailing Team’s Vice President Sales Email List
- Empower Your Marketing Strategy with Our Executive Assistant Email List
- Affiliate Marketing for Gaming - Looking into 2025 Trends
- How to Improve Hearing Clarity:
- Unlocking the Power of WordPress Plugins: Enhancing Your Website’s Functionality
- Maximising Patient Reach with Affordable Healthcare SEO Services
- Instagram Marketing Mastery: AI Tools’ Potency
- Understanding the Aim of Content Marketing: Tips and Ideas that can be Acted Upon
- AI Video Maker Without Charge: Upgrade Marketing Tactics with Innovative Equipment
- The Ascending of Brief Pattern Video Promotion: Capturing Your Audience in Seconds
- Unveiling the Power of Media Relations
- How to Apply AI in Digital Marketing: A Complete Manual for Internet Marketers
- Decoding the Marketing Manager Salary in Boston: Insights and Strategies for Success
- Mastering Digital Business Strategy: Key Insights and Actionable Tips for Online Marketers
- Understanding the Marketing Manager Job Description: Insights and Tips for Online Marketers