Digital Ad Overload
Business → Marketing & Advertising
- Author John White, Jr.
- Published February 24, 2013
- Word count 457
Upstream released a survey in February 2012 revealing two-thirds of online consumers in the US say they are receiving a digital ad overload and are beginning to show their disapproval.
Two-thirds of these same online consumers say they would discontinue being on a company’s email list and one in five US consumers would cease from using that company’s products or services if they felt bombarded by too many of the company’s promotional email messages consistently.
There are three main reasons a Small Business gets caught up in digital ad overload:
-
Lack of focus. When a company loses focus on their goals and objectives, they tend to operate from a "Bottom Line" mentality. All of their marketing efforts are focused on "getting the sale," so everything you send out is a promotion for your business. Online consumers are getting tired of this "digital ad overload" approach. Therefore, it is imperative that you focus on your customer’s needs and not your bank account.
-
Lack of strategy. There are a lot of new internet toys to play with these days; social media, smart phones, SMS, mobile ready websites, just to name a few. With all these new gadgets, if you don’t have a strategy in place for your particular business, then you’re still playing the digital ad overload game which is not good.
-
Lack of knowledge. Most small businesses are not aware or familiar with the current and future marketing trends being used on the internet. They are still using old marketing techniques and are losing a lot of potential customers daily.
28% of the US consumers surveyed said they would display their disapproval of digital ad overload to future messages from that company, and approximately 1 out of 10 would complain about their discontent on social media sites. This is serious because a lot of negative feedback can severely damage your reputation, diminish your online presence and lower the overall ranking of your website.
One of the best ways to avoid digital ad overload is to focus your marketing strategy toward your customer’s needs instead of always promoting your company and the services you provide. Your website should attract viewers by giving them valuable information they can use immediately. In addition, it should provide an interactive experience for them. If your website is focused entirely on your customers, it should ultimately provide you with potential leads.
In conclusion, if your marketing strategy targets the 18-24-year old population, 31% of them don’t mind receiving messages once or twice a week. But on the average, 55% of the adults in the US would rather receive messages no more than once a month. If you remember this in you marketing efforts, you will avoid the dreaded digital ad overload.
For more information to help turn your customers into raving fans for your business, go to The Social Ignitor. While you're there, be sure to get your FREE "Sales Dynamite" E-Book that exposes 21 Proven Ways to explode your sales through the roof.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges