Shopping for fine jewelry is a big deal – it’s quite an investment, and it’s also very personal. While many people go straight to their local mall to shop for these gems, there is a superior alternative: heading online.

Here are several reasons why you may want to consider shopping via Web for all things sparkly.

• The Selection is Unparalleled.

One thing that most of us want in our fine jewels is for them to be unique and truly special. The best way to know you are getting something that is one of a kind (or at least extremely rare) is to go to the place that will have the best possible selection.

There are so many ways in which you can customize your choices for glitzy accessories. You can choose to have platinum, silver or gold metal used, for instance. Even within the realm of gold, you can choose from yellow, white or even rose gold.

The kinds of gemstones you choose for your item can also give you a lot of opportunities to express your personal style and tastes. Diamonds, for instance, are available in an amazing spectrum of colors. You can get black, chocolate, blue, pink, yellow and other surprising shades.

Whether you choose a ring, stud earrings, a pendant or bracelet, it is easy to get an idea of the many options that are available through which to express yourself.

• You Can Rest Assured That You’re Only Going to See Quality Items.

While it does take some quick research to make sure you are shopping with a merchant that is legitimate, the ones that are Better Business Bureau members with good reviews have some extremely high-quality products for sale. There is no reason why you can’t find rings and other jewels of the same great caliber as you’d see in a store.

• It’s Easy to Fine Gemstones That Are Ethically Sourced.

Some companies – for instance, Front Jewelers – offer conflict-free diamonds that are mined ethically. This means that you can feel comfortable knowing that your purchase did not finance any unethical or unlawful practices throughout the world.

• Return Policies Make it Risk-Free to Shop on the Internet.

One of the biggest concerns most consumers have is that they won’t be able to return something that doesn’t fit their needs or expectations. Well, many merchants are now offering money-back guarantees to ensure that you are only keeping pieces you adore.