Let’s Talk SEO. Business Owner SEO Guide
Computers & Technology → Search Engine Optimization
- Author Erez Elias
- Published May 9, 2017
- Word count 575
What is SEO? Why is it so important? What are paid results and what are organic results? Let’s dive into the business owner SEO guide and make it clear for you.
Many times during initial consultations clients ask us about SEO. Most clients have a basic understanding of what SEO means, and they want to include it in the package of building or maintaining a website. However, very often they don’t understand what it takes to optimize a website.
For a business owner SEO is important, Why? SEO stands for Search Engine Optimization. It simply means improving results of a web page or a website in search engines such as Google, Bing, or Yahoo! when a user searches topics that are similar to our website, it has a tremendous impact on driving traffic or our website. As a result, it increases sales and revenue. In most cases, having a website alone will not be effective. Many companies spend a fortune on SEO campaigns. According to Search Engine Land, the SEO industry will be worth $80 billion by 2020.
Paid Results Vs. Organic Results
There are two types of categories of results that search engines display when they list results: Organic results and Paid results.
What is the difference and how can we identify them?
Paid Results
Websites owner have to purchases and they are displayed as Paid results at the top or in the sidebar of the search engine when a user looks for certain topics. Those results have a small ‘Ad’ square below the title to let users know that it is a paid result.
Search engines claim that they don’t spam the search result page with unwanted results and that if there are no paid results that match the search none will show. Paid results are becoming very popular and they are in the category called SEM, Search Engine Marketing.
What’s the advantage of paid results? Easier way up to the top of the ranking results.
Are there disadvantages? savvy users know that these results are ads and many times they ignore them and scroll down to the organic results. Website owners have to pay for the campaign each time a user clicks on the result, there are many paid advertisers and the competition is getting tougher.
Organic Results
Organic results are websites that search engines display through an ordinary search. They are below the paid results (if there are any).
What’s the advantage of organic results? Organic results are a good indicator of a successful business. Links near the top of the search results generate more clicks. Web users will consider giving you their business if it appears that your website gets a lot of hits.
Are there disadvantages? It usually takes at least 3-6 months to start seeing results. If you are about to launch your website, don’t expect it to show up high in the search results during the first few months. Google has over 200 factors for ranking websites, and it takes the time to climb up the ranks.
While you as a website owner might be able to complete some of the tasks necessary to generate favorable search results, such as writing a fresh content for your website there are other several technical factors are website performance and strategy. That’s where we can help!
The Business Owner SEO Guide will continue next week with another blog about how to make SEO work for you.
My name is Erez Elias and I am the CEO of All The Way Up Media. We build websites and improve websites results in search engines (SEO).
We are located in Thornhill, Ontario, Canada.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Google SEO Updates 2024 Jackyan
- Why is SEO for businesses on the Wirral important
- Search Engine Marketing: Unleashing Its Power for Your Business
- How SEO Can Improve Your Business?
- How to choose a career in Digital Marketing in Mysore
- Mastering the TikTok Algorithm: 15 Strategic Tips to Amplify Your Video Views
- SEO Myths - Separating Fact from Fiction and Avoiding Common Pitfalls
- How To index Your Backlinks Using Twitter
- The Advantages of Outsourcing Your Payroll to ADP Payroll Processing Services
- Find Your Perfect Job or Top Talent with Premier Staffing Agency
- Connect Printer to WiFi: Step-by-Step Guide for Seamless Printing.
- Will AI Replace SEO?
- Artificial intelligence and its role in SEO positioning
- Navigating the SEO Landscape in Dubai: Key Considerations When Hiring an SEO Expert
- How AI Can Help Optimize Content for Voice and Visual Search
- How Can AI Help Automate and Improve SEO with Link Building?
- 7 Common SEO Mistakes That Companies Should Avoid at All Costs
- What is Free Online Reverse Image Search and Its Benefits - Full Guideline
- How to Make Money With SEO
- The Crucial Role of SEO in Content Discovery
- How do I apply SEO to my Google site?
- Top UI/UX Myths Debunked in Detail
- High-Quality White Label SEO Reseller Services
- Exploring Digital Marketing Trends in 2023
- What is web accessibility and how to make your small business website accessible
- Shield Tunneling: Air-Cushioned Slurry Balanced Shield Machine
- Reno SEO Uncovered: The 10 Essential Factors for Online Success
- What Are The Steps To Optimize A Dental Website To Increase Its Traffic Rate?
- Why UI UX Design Matters for Your Website's Success
- Digital Marketing