Like Learn how analytics and ecommerce is inter-reliant
Computers & Technology → Technology
- Author Jamie William
- Published July 14, 2018
- Word count 501
Data is omnipresent. It is the capability of online marketers to utilize it appropriately and bring out the desired results. Data analysis is apparently the fuel to any business. Redundantly performing tasks will do no good to the growth of any business. To survive and thrive in today’s competitive space, business owners will need to think and accomplish out-of-the-box to remain the frontrunner in every aspect.
Data analysis and ecommerce:
Shifting our focus to ecommerce, we cannot deny that it is probably the most spirited business in demand which has grown in multiple folds. Ecommerce is one space wherein data keeps pouring in from all sources. To manage with the increasing need of analyzing data, retailers have begun to adapt analytics in a pervasive manner which takes charge of all their data processing requirements.
How does analytics help?
Hold on business:
For any retailer, having a control on his online business is quintessential. Analytics supports online retailers to categorize profitable channels so that they can focus well on these and maximize their efficiency rather than concentrating on all channels alike.
Enhancing user experience:
Ecommerce works due to user experience. If the visitors are not happy, they get warded off in seconds. Analytics dives into this arena and produces data about preferred layouts, framework which could make customers satisfied. This will include a competitor analysis to check what has worked best in the market. By comparing these reports, retailers can find areas where they need to improve to retain their customers in a better way.
Product analytics:
The research on how a product will work in the market is important. Analytics does this by studying the features of the product in correspondence with the customer demands to give you a detailed overview of the product performance.
Makes you competent:
As a retailer, you ought to know the trends in your business. Analytics gives you the knowledge of latest updates regarding demands and preferences, what would work and what would not for your customer base.
Statistics:
You could maintain a detailed record of what has worked for your business and what went wrong. You could strongly experiment on new techniques and obtain the results as comprehensive reports. You can better identify hiccups and resolve them from time-to-time.
Tracking:
You could track everything possible. For example if you have triggered off an email campaign, analytics will give you reports by tracking at every stage of the campaign.
A typical email campaign is like:
Emails are sent to say 2000 email IDs.
1000 emails are delivered successfully.
Some 900 are opened by recipients.
850 read the content.
50 click on your URL and browse through.
45 add products to the cart
10 buy your product
Take a look at the numbers. With analytics, you get a definite number of drop offs, opened emails, customers who were interested and all the more data. This helps you as a retailer to know your stand in the market.
With all this data in hand, hope you have begun to analyze your ecommerce outlet too.
With all this data in hand, hope you have begun to analyze your ecommerce outlet too.
Article source: https://articlebiz.comRate article
Article comments
Related articles
- Why You Need DRaaS: The Case for MedOne’s Disaster Recovery as a Service
- Top 10 Ways Maintenance Manager for Business Central Saves Asset Headaches
- IBM: A company that does remarkable things!
- Top Emerging Trends in Quantum Computing for 2024 and Beyond
- How Much Does a Gaming Computer Cost? A Comprehensive Guide for Gamers
- The Future of IT Support: Empowering Businesses in a Digital World
- 10 Ways to Transform Production Scheduling in Business Central
- Grow Your Taxi Business with a Modern Taxi Dispatch System
- Master the Art of Gamification with Our Engaging App
- 10 Reasons Business Central Users Leverage Advanced Inventory Count
- The Ultimate Guide to 3D Animation: From Basics to Advanced Techniques
- Are Computer Towers Better Than Laptops? The Ultimate Comparison Guide for 2025
- Top 10 Software Company in Bangladesh
- Mitsubishi Electric proves heat pump compatibility with microbore pipework
- The Role of AI Services in Customer Experience and Satisfaction
- Google DeepMind Launches Gemma 2: A New AI Model Revolutionizing Research and Development
- How Do AI Solutions Drive Productivity And ROI In Business?
- Is Verizon Total the same as Verizon Prepaid?
- What is the best prepaid phone company?
- Why Small to Large Companies Continue to Use Dated/Dinosaur Technology
- 10 Ways Business Central’s Quality Inspector App Streamlines Quality Assurance
- 10 Ways Business Central’s Quality Inspector App Streamlines Quality Assurance
- The Rise of Sustainable Technology: Shaping a Greener Future
- Why Bullseye Engagement Offers the Best OKR Software for Businesses
- Web Development Companies in Canada
- How EasyPDF™ Forms Save Time & Money at Home and in the Workplace
- The One and Only 15-Second Digital Lien Waiver to Complete and Submit in Record Time Using the Free Adobe Reader
- The Impact of Employer Branding on Leadership Recruitment
- Augmented Reality (AR) in Business: Why Your Company Needs It
- Top 10 Reasons to Use Business Central’s License Plating App