One of the main aspects of digital marketing is Search Engine Optimization or SEO, and any online marketing company will tell you this. If you work with a digital marketing agency like OntoMatrix to improve your company’s online presence, you will already be familiar with SEO strategies. In addition to an effective strategy, there are a number of tips and tricks of search engine optimization that will be of use to you.

Keywords

One thing that hasn’t stopped being important in digital marketing is keywords. These are not just the main words or phrases in the webpage content. Keywords are what bring in viewers to the site, and a digital marketing agency will always start with a well-planned keyword strategy.

Finding the right keywords is an important SEO tip, and it has many benefits. Keywords are not only part of content making. The right keywords are crucial in link building, and by using keywords in the most important parts of the webpage, you can enhance on-page SEO.

There are a number of useful tools, Google AdWords Keyword Planner, for instance, that will help you determine the most effective keywords.

Competitors

No company functions by itself in a field or industry and there will always be competitors. The main reason you would seek the services of an online marketing company is not only for a digital marketing strategy that is effective and successful but will also keeps you ahead of your competitors.

An SEO tip to remember is to always research your competitors. By performing a backlink analysis of your competitors, you can get an idea of the content they create and share, and also any bloggers they are using for content. This information can direct you in planning your own SEO strategy.

Your own backlink profile

An SEO trick that you mustn’t forget is boosting your own backlink profile. One of the main things to do is to fix broken or lost links. If you have updated the page URL or removed posts, you will be left with broken or lost links. These malfunctioning links are liked by neither user nor search engine, so checking pages for any broken links is important.

Tools like MonitorBacklinks will be of great use for this.

Images

We are drawn to visual content, so it makes sense to pay attention to the images that you post. You can use programs and software like Photoshop and Canva to create banners, infographics and pictures for your posts. Having custom-made images will benefit you greatly, and investing in custom image-making isn’t something you’ll regret.

People will also be more willing to share posts that have images in them, so shareable images are another SEO trick to keep in mind.

When it comes to images, it’s also important to remember to compress them. Large images take longer to load, so optimizing and compressing them would mean pages that load faster. There are many tools to compress images, like Compressor.io.

Content

Creating content for the sake of doing so won’t be at all effective. It is always a matter of quality over quantity. Creating high-quality and well-researched content is an important part of SEO. If you work with a digital marketing agency like OntoMatrix, you’ll see that they have a team dedicated to content creation.

It is also important to update content, and ensure it is fresh and timely. No one wants to read content that was last updated years ago, so always make sure your content is not only well-researched but also updated.

These tips and tricks will definitely contribute to making your SEO strategy effective and successful. If you opt for the services of a digital marketing company like OntoMatrix, you can benefit from SEO services like, initial audits of on-site and off-site problems from a technical perspective, reviewing existing content ensuring that your site shows your expertise in the field, link building and reporting and analysis.