Seeing the Power of the Checkbox Guardian in Action
Business → Marketing & Advertising
- Author Ellisen Wang
- Published June 9, 2020
- Word count 340
When I first started building my email list, I wanted to use Facebook ads to grow it. The results weren't as fast as I liked it to be since I didn't do a lot of testing, but it was still getting me results.
But then one day, I got a comment from a person who came across my ad and wrote,
"Have to agree to receive promotional emails, no thank you."
Well...
I don't know why she had to be a jerk and make a public comment about it instead of just leaving my page and moving on. But I guess that's how some people are like on social media.
And if you don't know what she was referring to, I'll explain.
On my opt in page, I set it up so that unless they check a box agreeing that they'll get daily tips and promotional emails from me, they cannot sign up and get my free e-book.
In a way, that checkbox saved me from spending money on a wasted lead.
You see, when people opt in to your email list, you don't know how long they're going to stay with you. They might turn into customers, they might be signing up just to get that freebie and never open any other email you send, or they sign up and do absolutely nothing, they don't even download the freebie!
And when you're spending money to get people to your opt in page, a lot of it is going to be wasted on people you don't even want on your list. So if you ever decide to spend money to promote your opt in page, you should set something in place where you can filter out the people you don't want.
That'll not only save you money on advertising, but you'll have more qualified and responsive people on your list.
But don't just stop there. Set up more filters in the emails you send them too. Then if you start seeing people unsubscribe, then you know you're doing it right.
If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for free daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to opt in, you can also read through my blog and listen to my audios for more marketing content.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How To Harness Social Media And Digital Marketing To Promote Drink Sales
- Refer-a-Friend: How to Earn Easy Rewards on a Promo Codes Website
- The Smart Guide to SEO Success in 2025: What’s Actually Working
- Why You Need A Fractional CMO
- 10 Easy Tips for Effective Content Marketing
- Canadian Business Email Database List – Unlock Endless Opportunities in Canada
- The Unified Data Advantage: Unlocking Marketing ROI and Business Growth
- Basic Sales Techniques to Increase Sales on Your Website or In Person
- Tips for Effective Amazon PPC Management in 2025
- Snapchat Launches AI-Powered Lenses
- The Future of Public Relations: Comprehensive PR Trends and Predictions for 2025
- From Zero to $10k/Month: Monetizing Your Online Directory at Every Traffic Milestone
- Effective SEO Strategies for Marketplaces
- Why Choose a Professional Web Design Company in Sri Lanka?
- From Leads to Customers: Proven Strategies for Small Businesses to Boost Conversions
- How to Generate High-Quality B2B SaaS Leads in 2025
- Why Local Businesses Are Choosing to go Local for Web Design
- What Does SEO Mean in Writing? A Marketer’s Blueprint for Success
- Marketing Challenges for Retailers: Navigating a Complex Landscape
- What is AI Marketing? A Game-Changer for Modern Marketing Strategies
- Essential Marketing Strategies for Small Businesses in 2024
- market design
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Understanding Web Hosting: A Complete Guide for Online Marketers
- Digital Marketing
- What Is Customer Relationship Marketing And Why Does It Matter?
- Transform Your Business Potential in Germany with Ready Mailing Team’s Germany Business Mailing List
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success