Some forms just get forgotten. Perhaps people will enter your online form one time and never come back again to fill it out. Perhaps prospects will come to your sales page once and leave again. You could have a plan in place to tolerate the form for these people, but it may not be enough, especially if you offer multiple products and services to prospects.

You could even add a form right on site that allows you to send future visitors to a special offer or learn more about what you have to offer.

For those who do not offer multiple products and services on a single site, you may want to consider adding a form that allows visitors to fill it out at a later date that will help them determine which product or service to buy after they visit.

The truth is that there will always be a percentage of individuals who will not buy your product or service right away. There will be people who are just eager to check out whatever you are offering at your site in exchange for their email addresses. You will need to continue to follow up with these prospects in order to convince them that your website offers something of value that was not mentioned elsewhere.

Having a form on your landing page that asks people for their email addresses is a great way to begin to build a list of people who are interested in your product or services. You may be thinking that that asking for contact information is fine. You can probably count on this article site as a good example. They allow people to subscribe to a newsletter. In most cases, people will initially sign up for newsletters through a box and may not buy anything right away.

Recently I was looking for the weather for the next ten days and found a new one. I wanted to read the weather forecast. I signed up with Yahoo News but got few dupes. After reading the news and news stories on a regular basis, I decided to sign up for a weather forecast service. I am able to view the weather without paying for it. I normally buy the news online before I get the weather. The weather is very relevant to what I am looking for at that time of day.

I do not yet have a weather forecast service but I do not believe it would be a good idea for me to buy it right now. I have the information from Yahoo, but I plan to subscribe to a local weather service at some point in the future. For right now, I am happy to use Yahoo news for now and they have the news I am interested in. On my second visit, I will likely not come back to Yahoo.

Regardless of your website, you do need to keep in contact with people who are interested in what you have to offer. Use email to contact them and offer them more information regarding your product or services. Take another approach. A company called MyLife has a great online newsletter. Users are automatically taken to an e-mail form to subscribe. After subscribing, recipients receive the e-mail newsletter start off as soon as the e-mail arrives.

So the first purpose here is to add new e-mail subscribers (this is probably the best way to do it, even if you do not currently have a website). The second purpose of the newsletter is to provide your existing email subscribers with an incentive and an extra value. In order to send them a new newsletter, you would need to change your incentive. It could be that you are giving them something extra for signing up for your newsletter. They are already interested in your product or service and you want to build on that. That extra incentive could be a mini-course related to what you are offering.

Is there a shortcut or does it need to be sent by e-mail? I don't know, you will decide what will work best for your business. In that case, you can ask your current e-mail subscribers if you could send an e-mail. It goes without saying that I have given them information of value, so their response should be no. If they want something from you, they will tell you so. That may keep you from sending them your newsletter, but does it not work for your business? I say, why not, at least for this scenario.