For quite a number of reasons, exhibitions are a great place to showcase your products and services, if you are prepared to do so. To start with, you can both advertise and sell your wares at an exhibition, which gives you the ability to kill two birds with one stone. Another great thing about exhibitions is that the people who attend them are generally prepared to examine what ever it is that you are offering, by virtue of the fact that they are even there.

This means that you are in an optimal position to offer advertising and promotional extras that might not be as well received in another venue situation. Exhibitions are also a great place to meet and greet your competitors and have a good look at what they are offering and most importantly how the public is perceiving or reacting to what they are offering.

Having a professionally designed business stand is of the utmost importance when attending an exhibition and trying to cut corners with a do-it-yourself stand can in the end cost you money and potential customers or clients. Exhibitions are very business intensive environments where potential customers are going to make themselves available to you in large groups that also have fluidity in that they may be moving and your job is to stop them and have them notice you above all others.

Many times you will have but a split second to get through to a curious exhibition attendant and for this reason only a professionally designed and researched display will do. After consulting with your provider, they can then make a determination based on their own previous experience what will fulfill your needs best and they have a large repertoire to select from including modular display systems, display banners, pop-ups and even large scale design systems.

With regards to the exhibition itself, you will want to do some research as the what it will actually provide for you. The promoters will always give you a projected attendance figure and many times these are inaccurate, in that less or even more people can actually end up attending. If the exhibition was held the year before then you may think of checking the attendance numbers from that previous year.

You may think of asking the promoters just what they have actually done to promote the exhibition, because this is all very important. If there is entertainment at the exhibition that is expected to draw people to it then you will want to take a look at the number of people that have been attending previous performances that they have done. It is important that you do some research that you can then provide to the designer of your exhibition stand, so they can then incorporate it into the actual design of the finished product.

For instance if there is a hard rock act being featured at the exhibition then that may be taken into account versus if there was a country and western act that was being featured. Creating the right atmosphere at your stand is of the utmost importance and this is all done with sight, sound and even smell. One thing that you should bear in mind when you are considering participating in an exhibition is your over all costs of attending the event.

You should do a complete break-down and be realistic with yourself regarding the actual expenses. If you have never before traveled to and attended a business exhibition then you may give some consideration to consulting someone that already has, because there may be some expenses involved that you may not realize. If you are going to require lodging then you will want to check the prices during your planning stage as hotel and hotel rooms may be in short supply during the weekend of the event.

One way to save money is to share a room with someone who is also attending the event and many times the organizers will have a bulletin board just for this purpose. If you are going to be having employees working for you then you should discuss with them before hand the arrangements you have made or are making regarding lodging.

In the end, it is a cumulation of a number of factors that are going to go into you having an effective exhibition stand, that will produce actual results at your exhibition and it is no one thing that is going to a decisive factor. Formulating an effective strategy is of the utmost importance and sharing your strategy plans with your exhibition stand designer will allow him or her to bring more tools to the table for you to use in your final presentation.

Casting too wide a net can sometimes be a mistake and many times it is best if you narrow your focus when making business decisions and it is important that you let your stand designer share some of the experience that they have gathered over the years with you, as much of what they know can only be learned through experience.

It is also important that you be prepared months ahead of time and make sure that you are well rested at the time of the exhibition, because you can expect to put in some very long days during the event. Make sure that you check ahead of time the hours of the event and also the arrangements for setting up your exhibition stand. Many times the event organizers will require that you have your stand set up by a certain day and time and you will want to make sure that you are on time.

It is also a good idea to try to see what type of products are going to be being showcased at the event so you can position your exhibition stand close to a stand that is marketing or promoting something that is compatible with what you are featuring at your stand. Try to visit the venue ahead of time so you can check out just where you are going to be located and if it is going to be a night time event you will also want to take a look at the lighting that is going to be provided.