"Which works best in email: Long or short copy?"
Computers & Technology → Email
- Author Matt Bacak
- Published December 21, 2007
- Word count 399
Have you ever received an email that is 7 pages long? How long should email messages be? Do long emails or short emails work better? The answer is that your emails should be brief. Your email is just a vehicle to get the subscriber to take action. For example, your email should be to the point and get people to go your Blog. Your email copy can tell people to head to your Blog for information about a specific topic. Then on your Blog you can have long copy.
Long copy in your email is also bad because spam filters don’t like long copy. Spam filters will imprison your emails in spam prison if they detect a certain number of specific words. For example, you may have long copy in your email that references the words "weight loss" several times. Spam filters will perceive these references as spam and send your email to spam prison. So provide short email copy instead.
Create a dialog with your subscribers. Give them a way to talk back. This will create a much deeper relationship. Your email copy should not just talk at the subscriber. The copy should ask the subscriber for their feedback. Personalize your emails as though you were talking to a friend and want their feedback.
Tip: Your emails should look spontaneous, personal, and relevant. Your subscribers should think that your email is coming from a pal.
Can you have a relationship that is too close to your email subscribers? Can you be too revealing and counterproductive? Yes. Your goal is to be an expert on the topic that people are subscribing for. If you write about your own personal problems and violate your expertise then you are going to ruin the relationship with your subscribers. Take time to think about what personal information, if any, you reveal to your email subscribers. For example, you would not reveal emotional outbursts such as a nervous breakdown.
People want solutions. Your emails can’t lose sight of this. You have to constantly provide information on the topic that you are an expert on. You can still establish a relationship, but the relationship should be light and filled with humor. You may lose subscribers from time to time, but the subscribers that do stay with you are targeted and worth their weight in gold. Focus on retaining these customers by providing pertinent information.
There are many strategies out there to make money on the internet but nothing makes
sense unless you have a big list. Email Marketing is a the most profitable way to make
money on the net. When you build a list of hot and hungry prospects you control your
future. Discover how to use the internet and turn your computer into a cash gushing
machine. Go here: PromotingTips.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Writing Engaging Email Newsletters!
- Proton Mail In Vivaldi Email
- Email Deployment
- Squarespace email campaigns vs Mailchimp
- Squarespace email campaigns vs Mailchimp
- Email Extractor from CSV
- How to download Gmail email content into a CSV file.
- Is email marketing legit?
- Mastering Lead Generation in 2024 Techniques to Attract More Customers
- Technology and gadgets
- Navigating the Cybersecurity Landscape: A Comprehensive Guide for Businesses
- Improving Email Deliverability: Best Practices and Tips
- Boost Your Business's Credibility with a Custom Domain Email
- 10 Benefits of Temporary Email and Why You Should be Using
- 10 Crіtісаl Rеаѕоnѕ Whу Yоur Buѕіnеѕѕ Needs Emаіl Mаrkеtіng
- Managing Your In-House Email with MDaemon Messaging Server
- How do I connect with AOL Customer Support? | +1 8885154600
- Optimize and protect your business email workflows
- 5 Quick Tips to Resolve POGO Games Not working and Sign in issue
- How to Earn Money from Email Marketing. Email Marketing for Beginners:
- How to Make Custom Personal Or Business Mail Logos?
- Best Gmail Backup Tool Review
- Powerful business email with MDaemon Messaging Server
- Email Marketing By Spoken Communication
- MDaemon Messaging Server - a business email server for Windows
- How to Reinstall AOL Desktop Gold
- Avaya Users Email List - Avaya Users Mailing Data - B2B Technology Lists
- Autodesk Users Email List - Buy AutoDesk User List - B2B Technology Lists
- Actuate Users Email List - Actuate Users Mailing List - B2B Technology Lists
- Email etiquette nightmares we could all do without