Multimedia replacing traditional design
Computers & Technology → Multimedia
- Author Crystal James
- Published January 1, 2008
- Word count 319
Multimedia design firms have been sweeping the traditional advertising award shows. Previously limited to illustration, photography and design agencies, interactive design firms now regularly stand as a true competitors in the traditional media space.
There are many reasons as to why multimedia is gaining popularity: in addition to increasing internet usage across the world, there is increased acceptance of interactive as an art form. This is partly due to the "blurring of the lines" between what is traditional v.s. interactive design, as the two mediums draw closer together.
For example, some magazine advertisements, when photographed with a cell phone, can automatically launch associated online content.. Similarly, many of the most popular TV and radio advertisements contain messages to drive their audience to a website to gain more information about the advertised product or service.
One of the most talked about "convergent" advertising campaigns were Dove’s wildly successful campaign for real beauty. Designed as a web-only multimedia advertisement, the campaign for real beauty ending up being picked up across Medias, winning acclaim everywhere it went. Most famously, it won the Grand Prix for at the Cannes Lions International Advertising Festival.
Campaigns such as Dove’s have opened the door for interactive advertising campaigns to compete in traditional award. Many design magazines and organizations have begun officially to include interactive media in their competitions. For example Applied Arts Magazine’s recent winners include digital campaigns MacLaren McCann Henderson bas, and Leo burnett.
None the less, getting interactive accepted by marketers as a comparable to traditional medias is an uphill battle. Online, mobile, and other forms of interactive advertising still make up a relatively small portion of most company’s overall advertising budget.
Regardless of who wins future awards, there is one thing is one point advertisers and marketers can be sure of: multimedia is becoming increasingly popular, and should be though of as part of any future advertising campaign.
Visit it at Henderson bas
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Ultimate Guide to Motion Graphics in Manchester: Elevate Your Brand with Stunning Visuals
- The Best Free Online Video Editing Tools for PC
- 5 Ways | How to Convert AVI to MP4 on Windows, Mac, and Online?
- How to Make an Animated GIF of Your Screen?
- How to Download Videos from Pornhub, Erome, xnxx, etc. for Offline Viewing?
- Interactive Video: Revolutionizing Education One Click at a Time
- What is a Video Codec and How to Fix a Codec Error?
- Youtube To MP3 Converter -- Free
- Why buy stock footage on mediaCastpro? Here are the benefits.
- Explanation of how to improve the quality of low-resolution videos
- Unveiling the Artistry of Photography: A Journey Through the Lens
- Alexa's Use of Artificial Intelligence: A Case Study
- High-Quality Ash Wood Textures Pack. Elevate Your Design Projects.
- Embracing Multidisciplinary Excellence: The Jack of all Trades
- Why Reading on an eBook Reader Is a Great Idea: Unlocking a New Chapter of Reading Experience
- Social Media Marketing
- Playstation 5 Accessories Bundle - God Of War Ragnarok Bundle
- 17 Ways to Get More Followers on Instagram (2022)
- INNOVATION AT SPEED: “FASHION SHOWS DURING AND POST-PANDEMIC”
- How YouTube Pays You: What You Need to Know About Monetizing Your Channel
- How To Get Paid for Youtube: The Best Ways to Earn Money with YouTube
- The Benefits of Using Facebook, Twitter, and YouTube
- Should You Make a YouTube Video? 4 Questions to Ask Yourself First
- Finding a great pair of earphones
- What is a Drone and What are its Advantages?
- The 7 Best Video Editors for Creating Social Media Posts
- The Importance of Social Media Marketing in Medical Business
- How Should You Optimize Images for Website?
- Play Your Music and Movies at Full Resolution with JRiver Media Center
- Technology News