Are you shopping online this holiday season? You are not alone. According to the National Retail Federation’s 2007 Holiday Consumer Intentions and Actions Survey, U.S. consumers plan to spend an average of $816.69 on holiday-related shopping. Of that amount, about 30% of that is expected to come from online spending. But how do you know you are really getting the best deal and the best product? 1.  Check out shopping comparison sites for a quick comparison of prices. Basically, these sites are search engines for gathering prices of products from a variety of merchants. Enter the product’s model number if available, and be as specific as you can about its features. This way you can be sure you are comparing the same product. Examples include PriceGrabber.com, MySimon.com, and Shopping.com. Also, RoboShopper.com will do a meta-search of several comparison sites. 2.  There are general discount sites, such as Overstock, where you can find deals on almost anything. They get excess merchandise from other retailers and sell the merchandise to you at bargain prices. 3.  Check coupon sites for current codes that can be used for your purchases. These codes can be by merchant or by product, so be sure to search for both. These coupon sites lead you to retailers, rather than selling you the merchandise directly. You can find relevant coupons by searching on Google for the merchant/product name AND (coupon OR promo*) AND code. 4.  Try auction sites, such as eBay, for great deals on used (or sometimes new) items. Just be sure to read the description carefully and ask any questions of the seller before you buy. Also, check out the seller’s feedback. 5.  Be sure to factor in shipping & handling fees when comparing prices. Some sites low-ball on the published price to attract more buyers, but tack on excessive fees. 6.  Buy from a site that does not charge sales tax in your state, if possible. Online shopping is tax-free if a merchant does not do business in your state, so be sure to factor that into your price comparisons. 7.  Check the site’s return policy before buying. Beware of limited return policies, or "restocking fees." Also note who will be responsible for return shipping. 8.  If you are shopping at a site for the first time, be sure to check out the merchant’s reputation. You can do this on Google by typing: "merchant name" AND (review OR feedback). To see if a company has any complaints listed against it, go to www.bbb.org. 9.  Know what you are buying. Read the product’s description carefully to be sure you are getting what you expect. You can find reviews of all types of products by doing a Google search for: "your product" AND (reviews OR feedback). If you have any questions, be sure to contact customer support before you buy. 10. When checking out with a credit card, be sure that the site address starts with "https://" or "shttp://". This indicates it is a secure site and your information should be transmitted safely. For more tips about how to make and save money, visit http://www.momswallet.com.