To increase back links of your website, directory submission is considered as one of the most useful methods. This is one of the most important parts of one way link building strategy. To improve search engine rankings and to build great number of back links to a site, it is one of the cheapest ways.

A directory listing helps you to get increased traffic and thus increase in business. Paid directory gives premium service with faster approval. Generally owners try to create a quality directory for users. As in a library we can find books of different titles, a web directory is a collection of websites of different themes and categories.

Directories submission services are a good means to promote a new website. Do not submit the same web URL more than once and do not hide your listing. Always go for manual submissions. Automatic submissions may get banned due to repetitive content or chances of errors in it. Do not use the same title, description and keywords. Using the same link text or title of your submission, all the sites providing the link back to you will show the same title and description and it seems a bit unnatural as search engines will pick the same repetitive text. Do submissions in only those directories that are cached, indexed and friendly to search engines. Do not submit sites that consist mainly of affiliate links.

Before using directories do not ignore the importance of doing keyword research. Develop those titles ad descriptions for your listing that are keyword rich. Find those keywords that seem to be best for your business. The process of using multiple title and keywords helps you to get maximum benefits of search engine optimization efforts.

Niche listings from niche directories also prove to be beneficial. These can provide you with quality and specialized links. You get targeted traffic from these directories as well as quality one way links that improve your website place in search engine rankings.

When your site has been listed properly in directories, submission to search engines is not required. Search engines will automatically crawl and index your site. Before submitting to the directory do a prior check to make sure that your site is not listed there, this will avoid duplication in the directory. Each directory behaves in a different way as it sees the contents to be formatted and submitted. See that proper title and description is selected to the relevant categories as this helps to make your placement effective.

Submit to those directories that have good Google page rank and high quality traffic. Niche directories generally have categories that have the websites within the main topic area. This provides more benefit to the everyday user. Older directories carry the more weight with major search engines and also have a larger human base.

If you do not have sufficient links pointing towards your site, your website will not be found. So it is necessary to list your site in these directories. Nowadays, every online business firm and companies compete with each other to generate more and more profit.

Focus on link building strategy to get higher rank and targeted traffic for your website. Through link popularity you can analyze how popular and important your website is. Obtaining quality inbound links or back links can get you higher search engines rankings in a shorter period of time.