NetAudioAds™ is this for real?

This is the first thing to cross my mind as soon as I began to read the initial email I received. Because of it's source, I gave it a chance and read through it. Although it sounded too good to be true, since it didn't cost anything to find out one way or the other I figured I'd look into it.

 I mean it seems like if someone wasn't already doing this then someone should!

As someone who spends are little more time on the net than the average bear, I can honestly say that I'm quite numb to the majority of advertising. Even the unblockable pop-ups are pretty much ignored by me. Now, I not foolish enough to believe that the ads have no effect, I'm sure they do, but perhaps not the desired effect of the advertisers.

Like most people an interesting, humorous or captivating ad does get my attention. Many of the INTERNET ads on the major websites like NFL or ESPN are now pretty much streamed TV commercials which looked pretty cool at first. However, after a couple of views only the very rare and no doubt very expensive ones hold my attention past 4 or 5 views.

Years of TV has trained me up in the art of ignoring them and doing other things while they play, so in essence I'm only hearing the audio in the ad anyway. When one of the sites that do play the car commercials etc start, I usually grab a sip of my coffee or take care of something else and then return my attention to the screen after. Half the time I don't even look for the X to close them as they are finished by the time I had a sip of coffee.

This is where I see the strength of an audio ad, because as a man I'm extremely visual and if my view isn't disturbed or interrupted I'll keep doing what I'm doing while audio plays. Some might say, "well not everyone has their speakers on so they won't hear these ads" that's true for what I believe is an ever shrinking minority of surfers.

Statistics clearly show that an overwhelming number of people visit You Tube etc every day and I don't believe they turn their speakers on while they watch the video and turn them off when it's over.  Most folks probably do what I do, turn them on when the computer gets turned on and turn them off when the computer gets turned off.

So I think this is a great idea, I can't fully endorse the company behind it yet or make any real claims, except to say that I'm signed up (which didn't cost me anything) and I think that there's no harm in you signing up too. OK here's the shameless plug part if you are going to sign up through me is a good a place as any to start I figure.

Besides, I'll continue to investigate this in my spare time on your behalf as well as my own and post what I find out...

David Dalton - http://www.playaudioad.com