The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising which most us are unaware of.

By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Impulses occurring in the daytime, if they are not very great and powerful, pass unnoticed because of greater waking impulses.

One of the controversies surrounding the existence of subliminal perception is its definition. Subliminal means "below threshold."

Before one can understand the subliminal techniques advertisers use to influence the audience, one must understand the vulnerabilities in humans they tap into. The human being is a complex creature. The same complexity that gives us the ability to manipulate objects also makes us vulnerable to manipulation. It is generally accepted that we possess various levels of consciousness.

For example, the state of consciousness while we dream is different from the state when we are awake. Psychologists distinguish consciousness into three levels.

Conscious-rational level, where people know what is going on, and are able to tell why. The second and lower level is called, variously, preconscious and subconscious but involves that area where a person may know in a vague way what is going on within his own feelings, sensations, and attitudes but would not be willing to tell why. This is the level of prejudices, assumptions, fears, emotional promptings and so on.

Finally, the third level is where we not only are not aware of our true attitudes and feelings but would not discuss them if we could.

Subliminal advertising, subliminal seduction, whatever you want to call it, is the key to achieving whatever you want in life. Your mind doesn't know the difference between a "real" thought and an "imagined" one, if the belief level is strong enough. Therefore the phrase, "Be careful for what you wish for", comes to make sense.

Most people simply dismiss those words as trite and insignificant. They don't understand the power they control. To effectively harness this power, one must commit to tricking the mind. You must imagine deeply that you "already have it." Whatever "it" is.

You must consciously put a request into the subconscious mind for whatever your goal is. You must see that goal every day. You must provide your subconscious the fertile ground it needs to grow your vision. You will begin to think differently in your waking hours. You must gravitate to those who already have what you have. You must think like they think when it comes to achieving your goals; if their goals are similar to yours.

Your mind controls your thoughts.

Watch your thoughts for they become words. Choose your words carefully for they become your actions. Understand your actions for they become habits. Study your habits for they will become your character. Develop your character, for it becomes your destiny.

What is your destiny?

The best book I've ever read on this topic is, "Think and Grow Rich" by Napoleon Hill.

Before the internet and early in my career, I bought and gave away over 300 copies to people who helped me become successful. That's how strongly I believe in the information in it.