1. Why is a blog important to your business?

2. Why do you want to go into the blogging world?

3. What is it that you want from blogging?

Before getting knee deep into an Internet blogging of any kind, you should have written down the answers to these three questions. Sure we have all heard publicity is a good thing, but is all publicity a good thing?

I have seen more business’ come and go over the years that I can not even keep count. So what is so important about blogging? No matter what type of business you plan to get into or are already in, if you want to be successful you need to have a solid marketing plan. Not just some sugar coated piece of paper to wave around and attract flies with, a well thought out marketing plan can let you look at where you are starting and where you want to go. Even more importantly what steps you need to take in order to get there.

Getting started is really the hardest part of writing your own blog . The three questions above are the basis for a business blog for marketing. Let’s reverse the order and start with number 3. What is it that you want to achieve from blogging? If you don’t know, then your ideas are just a pie in the sky dream. If you are just beginning , think about the things that you are passionate about in your business. Why do you believe in the product or services that you are selling? What aspect got you into the business

Find a niche that you have some passion for and use it to your advantage. No company is more successful than one who’s Owner is passionate about what they sell or offer. Who is your product or service for, who is your audience? Who is going to buy your product or services? Why are they going to buy from you verse some other company? Spend some time surfing the internet to find out who the competition would be, what are you selling that they are not, is there a need for something else that you found in your search? Write the answers to all these questions down and you will be well on your way to creating your business blog.

Point 2, why do you want to go into the blogging world in the first place? What is it that attracts you to the idea? How can you bring something to the blogging world that perhaps your competition has not thought of? Is there some unique sales vehicle that you can think of? Write down what your particular assets are in business. Where do you lack and where are you proficient?

Point 1, why is a blog important to your business? Consider the positives and negatives on not seeing your customers face to face. Can you market yourself over the Internet as well as you can in person? Can you generate enthusiasm for your product or service through words and pictures? Here is the real kicker that causes more bloggers to fail. How are your potential clients going to find you? What marketing strategies are you going to employ to ensure your product/service is not just out there in cyberspace floating around?

So now you know the basics of what you want to say and why. Next time we will discuss how to put these ideas into words on the screen. Until then, happy blogging.