Do You Know Who You Are You Up Against?
Business → Marketing & Advertising
- Author Janice Jenkins
- Published January 22, 2008
- Word count 467
Sun Tzu, a philosopher-author, once said that you have to know your enemies for you to be able to effectively create a counter defense and offense. Another idealist also said to have your friends close and your enemies closer.
Both are talking about the same principle – know your competition. In order for you to move up, you need to know who your enemies are and keep them in your line of vision. The better to see them, as the big, bad wolf would say.
In business, you also need to gather all your resources to learn everything about your competition. In order for you to move up the business ladder, you got to learn "competitive intelligence".
In the world of marketing, one of the essential factors to help you be successful and to stay on top is "competitive intelligence". It is gathering all the information you can get about your competitors to make your own business more competitive if not the most viable. It is your company’s means to get you the market share you deserve.
Competitive intelligence is more like market research. But instead of looking at the overall market trends and movement in your business niche, you get information on your competitors to help you create a good defense as well as an offense to your marketing campaign. Hence, the more you know about your competition, the more chances you have of creating better marketing campaigns such as your postcard printing pieces and newsletters that actually get the attention of your target audience.
Competitive intelligence is all about gathering information. Like a spy, the more information you have, the better your postcards and newsletters would be. But these days, it is also not just about collecting and gathering anymore. Even with so much information, it won’t be any help to you if you don’t know how to use it.
Smart business owners would tell you that information is the key. But if you know how to use that information to your advantage, then you’ll be able to open the treasure chest to success.
So gather your information and then analyze what you have. These two are essential parts of working through your marketing campaign. You need to be able to adjust and update your strategy according to the actions of your competitors. If they run, you run faster. If they leap, you leap higher.
And it’s not just a one time deal. For you to be successful, you need to do it regularly. Competitive intelligence should be neatly ingrained into your marketing campaign that you cannot do without it. It would be your force to help you make the right decisions to grow your business. And when you do it right, success would be a regular fare in your business.
For comments and inquiries about the article visit:
Postcard Printing, Newsletter Printing
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024