We often get asked about why Bubble Maps are so effective as a time management tool. Here is some of the science behind the art.

1. Improves Communication with the Brain. The Mind Communicates in Images. Bubble Maps use the language of the mind, which is pictures that are converted into words. The organizing ability of the Bubble Map allows a more natural conversation with the brain than a list.

2. Engages Memory. Memory is naturally associative, not linear. Bubble Maps allow associations and links to be recorded and reinforced due to the location of the bubbles on the page. The method of loci technique, which was taught by Aristotle, uses the associative properties of your memory to connect new information to locations (or loci) that you already know.

3. Converts Energy into Action. Thoughts are energy. However, to be useful, this energy must be directed. Writing things down takes this energy and makes it tangible. In the process, what you want is clarified, thus, actionable. It’s similar to what a windmill does with wind. It takes the invisible and makes it visible.

4. Offloads Mental Processes. Through a process known as Distributed Cognition, Bubble Maps take the burden off of the brain for certain tasks. Often people experience mental exhaustion because they are constantly thinking about what needs to be done. Bubble Maps provide a trustworthy system; thereby, enabling your mind to respond rather than react to the present moment.

5. Creates Focus and Concentration. By identifying the actions that are most important for you to complete on a given day, week, month, or year; you bring together the full power of your attention and efforts.

6. Sparks Creativity. Since pictures are the language of the mind, Bubble Maps capture more of what’s in your mind. The connection between your subconscious and conscious mind is like a muscle—the more it is used, the stronger it becomes. Thus, the accessibility of paper and the visual appeal of the page layout combine to pull the creativity into existence.

7. Establishes Boundaries. The boundaries of the bubble allow your thoughts to be discreet and manageable, in this way they are hedges of protection. Also, the limited number of bubbles on a page release the power of accomplishment by making the number of tasks in your day achievable.

8. Supports Visual-Spatial Learners. Over 60% of the student population in a recent study preferred Visual-Spatial learning to Auditory-Sequential. This is why many people are unable to use a PDA effectively. The linear nature of task management software is contradictory to the genetic make-up of most people. Bubble Maps engage the Visual-Spatial learner and opens new gateways for productivity.