Staggering amounts of money are spent daily on cosmetics and skin care products that promise to lift, firm and tighten our faces. How many of us use a product for just a few weeks before purchasing yet another product? Do we jump from item to item because we really don’t see a visible improvement and we feel disappointed in the results?

The ads are so compelling and we want to believe that we can look younger and healthier just by topically applying the latest and greatest discovery. Maybe that will happen one day but for most of us, using certain skincare items and cosmetic aids has not been helpful in the long-term because Mother Nature continues to tromp across our faces causing us to look older.

When we look at our faces in a mirror, if we’re over 40, the aging we see isn’t usually about wrinkles. The aging we see is looseness in our skin; maybe we see tired, sagging eyelids developing or a deepening nose to mouth fold or line. Our jaw probably isn’t quite as distinguished as it was a few years back as it slides downward into the neck. Maybe this face is beginning to resemble your older relatives.

Is your face puffy and would you like to see it have more contours? No skin care or cosmetic product that can do that. Even dieting cannot produce the firm, toned, youthful face you remember in your 20’s; in fact, dieting alone may deplete the fat underneath the skin making you look older than your years.

There are several avenues to address a droopy face but only one solution.

Many men and women seek plastic surgery to help correct signs of aging. Facelifts, eye lifts, and brow lifts are prevalent but they are only a temporary solution. The risk involved to one’s health and bank account is dreadful. Infection, loss of sensation, slow healing time and unexpected outcomes are just a few potential complications one can experience from surgical procedures.

Another temporary avenue available is injected fillers that plump up the skin where there is creasing or a sunken appearance. Some injectables paralyze the muscles, relaxing the skin so wrinkles are less apparent. These expensive fillers are being injected at an alarming rate and the patients seeking treatments are younger than ever. Even though these fillers may temporarily ease the look of aging, the results will not last and will need to be repeated many, many times over a lifetime. These fillers only mask aging and the user will continue to experience sagging facial muscles.

So what is the secret to stop an aging face? It’s exercise – Facial Exercise. Just like the body responds to Pilates, weight training, sit ups, etc., your face will look younger and healthier with exercise.

Just any old exercise won’t do; isometric and resistance type exercises work for your face just like exercise works for the body. Facial muscles need exercise; the motions and movements we make daily aren’t considered exercise because there is no resistance. No matter if you’re singing, yawning or yelling; these movements aren’t sufficient to create a younger looking face. The reason is that facial muscles attach to bone on one end and the other end of the muscle weaves over and under other muscles. It is only when special anchoring techniques are applied that a contraction can be caused in the muscle or muscle group; this contracting motion then allows the muscles to become fuller, plumper and more youthfully positioned. This action lifts the face.

Imagine applying these techniques for a few weeks and looking 10-15 years younger without invasive or costly procedures. You create the look of a face lift and save a ton of money with no risk to your health or your savings. You can keep the aging process in abeyance, feel revitalized, and look healthier and younger just by exercising your face a few minutes each day.