Well we all know that a Web mail is an Internet application that allows you to read and compose e-mail using a web browser. Web mail made it easy for anyone to open an e-mail account and access it from any computer or laptop, from any part of the world.

These web mail servers provide all the regular e-mail features such as ability to access your e-mails using a web browser from any computer, composition of e-mails, deleting e-mails, creation of folders, trash folder, address book, spell check and anti-spam filtering as well.

Well there are many features of e mail software, so let’s see some of the important features now.

1. Some e-mail marketing software collect target e-mail addresses of prospective clients by listing and documenting the visitors to your site. This is helped immensely if you start a newsletter, which is a convenient method of obtaining e-mail addresses as well as informing them about latest products very easily.

2. Some e-mail marketing software has auto responders as well that sends polite replies to e-mail queries that their request is being processed and that the company will soon send them details. This helps increase customer relationship and is a step toward customer retention.

3. It also verifies with the prospects if they agree to receive e-mails from your sites and helps to make a list of those who agreed to receive e-mails.

4. It also contains features that help to identify and delete dead e-mail links.

5. And also helps to organize e-mail addresses, classify prospects, and analyze the status of your marketing strategy.

6. it also Helps run more than one campaign and send e-mails to different groups of prospects about different campaigns, helping send each prospect the correct e-mail.

7. You can schedule your e-mail marketing software to send e-mails to clients, marketing your products or enquiring if they liked your services.

Let’s now discuss some of the advantages of using the e-mail software.

1. Its very much User-friendly, and easy to use.

2. And it automatically adds new addresses of visitors to your site.

3. And automatically sends welcome messages as well to new subscribers no matter how huge the number of subscribers is there.

4. Some of them offer attractive newsletter templates that can be used to lure new clients.

5. It also Keep your e-mails safe from spam filters making sure they reach the target customers on time.

And if it is utilized properly, email can become a powerful marketing tool for increasing brand recognition, boosting sales, driving traffic to your web site, and building and maintaining relationships with customers.

And In addition, email marketing is inexpensive and fast as well also. Using email, you can send personalized messages to a targeted audience and verify customer responses.

E mail marketing software can efficiently manage a web site by organizing bulk e-mail address lists. Also, it is capable of locating and collecting targeted e-mail addresses.

As there are many e-mail marketing software packages available, you should decide your e-mail marketing requirements and needs first, and then implement a trial version before finally selecting your e-mail marketing software solution.

So you should settle down for software which is best suited for you and also enables you to send email attachments, and also offers free technical support over the phone.