Everybody wants to choose the best financial solution for his money and the investment scheme that will guarantee the biggest gains and the surest way to get there. There are many investment solutions on the market and as many investment schemes: you can invest your money in stock, in real estate, in mutual funds, gold investment companies. You can choose to invest your money yourself or you can trust your funds to a specialized broker whose job is to find the best solution for you.

Many people choose to invest their money on the stock market or to try to find cheap real estate. However, there are people who invest their finances in buying gold. "Why gold?" you may ask. While stock markets all over the world have their difficulties and even crisis periods and real estate is volatile, gold is considered the worlds crisis commodity. After World War II, every national bank established its financial situation and its currency value according to how much gold it owned. Politics, wars and social disorders can disrupt financial markets, banks. Financial manuals present examples in which international financial crisis has been the consequences of the actions of a few people. National currency has dropped significantly and many stock markets lost incredible values over a short period. However, gold is considered a very stable asset and people choose to buy gold bullion when they believe that normal financial solutions have difficulties. While the International Monetary Fund and the World Bank supervises all financial transactions all over the world and state policies, the truth is that today's financial world is vulnerable to all sorts of speculative attacks or political unrest.

Investing in gold or in gold investment companies is a viable solution and an alternative to stock markets and there are many reasons for this. The world witnesses many disturbances and financial markets follow this progress carefully. While investing in the stock markets in a decline can bring you losses, investing in gold is a more secure option. Indeed, choosing gold investment companies will not bring you any huge financial advantages inn the short term. If you are interested in a short timeframe win, you can try other investment options. If you want to put your finances in a financial instrument for the long run, a financial instrument that will surely hold its value in time, choosing a gold investment company is the right choice for you. During crisis periods, the stock markets go down, while the gold's price goes up. When the difficult period is over, the stock market go back up, while the gold's price does not vary significantly. Gold is also a limited asset. The world's gold production is somewhat limited and there are few chances that huge gold deposits will be found in the near future. As with any limited asset, the gold is surely going to hold its value in the future.

You can choose several options in which to invest in gold. Gold investments can be done directly (buying actual gold bullion) or through indirect means (accounts, share derivates and certificates). The World Gold Council estimates that the gold consumption all over the world is less that the gold output, so the difference goes into private or state owned gold deposits.