With affiliate marketing, the publisher does not walk, instead he runs towards the seemingly far destiny. That is why affiliate marketers have to be doubly careful as not to hit anything in the path or overshoot the path. This is in reference to the very selection a publisher makes prior to the starting of the marketing process.

You can get a little help with the following points that have been approved by the satisfied affiliates in the industry:

What sells in the market: Publishers should be very selective and know which affiliate marketing program will serve as the best. There are two things to be considered in this regard. First, try to figure out what online customers usually buy on web sites. Second, search for those items and products that match the content on your web site. You may compromise a little on the relevancy factors, but do not compromise on the product category. Products like mobile phones, cameras and other electronic gadgets are usually purchased by the people who buy on Internet.

How can I get it: The people who come to the web site may not be aware as how they will buy the products and how will receive them. Affiliate marketing program should clearly mention as the delivery procedure and shipment of the program. The web site visitor must be able to complete the purchasing process in few steps. The lesser the better.

When will I get the product: It is very genuine feeling and follows from above that a customer would soon be intrigued as when he will receive the product. The delivery of the product should take minimum of the time and the affiliate should communicate it to the customer beforehand.

Insurance Cover: Since many affiliates end up selling the merchants products, it is very important to know if the merchant provides for insurance of any kind in case of damage after the product has been ordered and shipped by the merchant.

Affiliate marketing program on per sales model: Affiliate marketing program that are based on per sales basis work good. But ensure that the products are consumable and sellable. Otherwise you might be waiting all the time for the single product to be bought on your site.