Multi Level Marketing ' Scam, Scheme, or Cash Machine?

BusinessMarketing & Advertising

  • Author Richard Van Beek
  • Published April 29, 2008
  • Word count 469

The concept of Multi Level Marketing may cause you wonder many things. What is MLM? What are the risks? Does it really work? How can I be sure that I've found the right program for me? Asking questions is the right way to approach MLM, because if you get the answers you need, you can begin to enjoy the advantages as you work your way to the top.

Multi Level Marketing is a mean of marketing that uses distributors, sometimes called affiliates, to market and sell a product as well as recruit more distributors who in turn work to expand the base of customers. To become a distributor a person usually purchases their training materials and inventory. They should be able to recoup their investment in a reasonable amount of time if the program if legitimate. If they are investing more than they are ever likely to earn back, the organization may be a scam. But if the distributors are taught to promote their product effectively, the potential for those with distributors under them to earn revenue is significant, growing as the levels of people under them increase. Commisions from those in your downline can compound to the point where MLM gives some people all the income they need.

But many of the MLM success stories you hear are told to persuade you to join a particular program promising great results. You can't believe the hype when you are trying to find an honest opportunity that rewards you for your sales and recruiting efforts. Here are some questions to ask:

  1. Can I decide to join at any time? If there is a lot of pressure to join quickly, you should not trust such an organization. Make sure you have plenty of time and information to go on before you decide to move ahead.

  2. Can I get real evidence of what people are earning? Don't believe what people say at first. Ask them to prove it.

  3. Will I be selling a product to earn my commission or depending on commissions from those I recruit? You need to be in a program that gives a commission based on what you sell first.

  4. How much money do I need to put in to training and start up inventory. The higher the amount the program asks you to invest, the more cautious you should be. In any case, you should check the company's track record with the Better Business Bureau to see if there are any complaints about fraud.

Don't rest until you are satisfied with the answers an MLM organization gives you. Then make sure you are the kind of person who can both sell a product and recruit others to join you. Top marketers who use MLM successfully are having fun because they enjoy both aspects and therefore excel at them.

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