A Dream Designed To Be Shared

Foods & DrinksFood

  • Author Antonio Leite
  • Published May 6, 2008
  • Word count 1,148

All involved with Java Times Caffé, believe that soon, together we will take the company straight to the top. For many years our team has worked day and night with lots of passion to fulfill our promise of becoming the number one company in the coffee industry world wide. We will share our dream of taking the world by surprise with the excellent coffee quality from the Mexico estate regions. A dream that will be very fulfilling for all of us!

In 1999, during a visit through the coffee regions of Mexico, I found that the coffee from Mexico is as good, or better, than any coffee from any other region in the world. So I vowed that we would take Mexican coffee to every corner of the planet. The problem was, in order to do so we needed a great concept; so I put my self to work and created just that. I needed a truly universal name so I registered Java Times Caffé. I needed coffee, so I got the best coffee contacts from all 12 states that produce coffee in Mexico. I needed a strong image so I recruited the best graphic designers I could find. I needed a coffee house design so I brought aboard Carlos Pulido, a young architect that I would not trade for anyone, because he trusted me without pay for a thousand hours of work. We worked together to put down on paper thousand of ideas I had running around in my head. All of these aspects are what makes us strong enough to go against any chain anywhere.

Soon we will encounter the big guys, who have lots of money and are backed up by large investors or, are simply selling stock in the market. Each day, they wake up with more money in their bank account, so they decide to open more stores with some one else's money. We do things the hard way...we share with you our system, you spend the money that you have, that was hard to get, that you have worked hard for. We need people that cannot afford to lose the money that they invest, so when a big chain goes in front to put us out of business we will fight until we can no more…because we have a dream that we can't wake up from.

This is truly the way we think.

We invite you as a client as well as a future partner. Enjoy a moment at Java Times Caffé. Taste the highest-quality coffee, teas, other non-coffee drinks and food as well our unparalleled service. Our mission at Java Times Caffé is to please clients as well as partners. Thanks for taking your valuable time and please come again.

Company

The company is owned and backed up by Antonio Leite.

He has been working directly for the coffee business for the past 15 years.

He is a very creative and aggressive businessman with a personal goal of being second to none!

About Java Times Caffé

Efficient as any enterprise in the world. Exotic as anything from far away lands. Comforting like a baby kangaroo inside its mother's pouch. Rich as a grandmother's special treat. Aggressive as a mad bull. When you are here, it feels like a nostalgic café where you can lose track of where you are. Everyone that comes in wishes it was theirs…and it can be!

The master concept of our coffee shops will soon come into the United States and will take the country by storm. We are planning to go face to face with the big players. They claim that they have lots of advantages. People love Java Times Caffe throughout Mexico. They say it's fun, it's relaxing, and at the same time full of energy. Products are great, service exceptional. Anything you try you like.

The company plans to open 500 stores between México and U.S.A. within 10 years. It will sell only 25 franchises, which will be financed by the franchisee's capital. Java Times Caffe shops' investment will reflect a 30% yearly increase in profits, which will be reinvested in more infrastructure to keep on growing into Canada.

The CEO at Java Times Caffe has been on hold for the past eight months. The immense growth that the company was experiencing for more than eighteen months prior, was being used as a foundation to prepare for explosive growth. It is a dream in the making, because we really feel that Java Times Caffe will be bigger and better than the biggest. It is just a question of time, planning and execution in order to maintain our quality, and create lots of smiles on our customers and business partners alike.

THE CLIENTELE

Young and old, businesspeople, tourists and locals, men and women, girls and boys…everyone is welcome and feels welcomed! Some people come in as many as five times a day.

Java Times Caffe will soon be the favorite gathering spot for neighborhood kids and adults alike. Our coffee shops have a distinctive friendliness and warmth. We never rush our clients. We want them in for as long as they want to stay. We know that our clients will tell us where to open more stores and we will take them into consideration.

A BIT OF HISTORY

JAVA TIMES CAFFÉ began more than 15 years ago as an organization dedicated to the coffee industry in the United States.

Mexican operations began in 1999 in the city of Torreón, Coahuila as a coffee toaster and distributor of coffee related products and equipment, covering the entire country of Mexico. This was achieved with support of the sister companies in the United States. At the end of that year, the first JAVA TIMES CAFFE coffee shop was opened, located in the Galerias Laguna shopping mall in Torreón.

Success was so profound, that within a few years, the company had six locations operating in various parts of the city. There were innumerable requests from people who were interested in acquiring the License. This led to the launching of the franchise system in 2006 with the goal of creating a solid and rapid expansion of this successful concept.

Our mission:

To be the License leader in the specialty coffee business, providing the highest quality products, the best customer service, excellent opportunities for our employees with a top notch personalized service.

DECLARATION OF PRINCIPLES

a) Superior customer service

b) Teamwork

c) Intelligent ideas and appropriate problem solving

d) Better execution leading to better results

e) Honesty, integrity and professional ethics

f) Learning to improvise with experience and knowledge

g) Our customers and staff are our primary assets

Our vision:

To be recognized as leaders in the specialty coffee shop industry, offering support and advice to our new partners, so that their business may be successful. In this way we can help to foment the coffee culture through our stores and theirs.

THE FRANCHISING COMPANY

JAVA TIMES CAFFE is operated by the Franchisor, JTC Franchising Company, S.A. de C.V., who grants the Licensee the license to use the brand and the rights and obligations for the establishment of a franchise.

This company is officially incorporated in Mexico with Mexican and foreign shareholders.

www.javatimescaffe.com

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