If you want your story to cut the mustard with your readers, then lace it with several helpings of that not-so-secret ingredient: conflict.

Conflict does not always imply physical disagreements leading to fisticuffs, although it certainly can be this. Writers like Dick Francis and Ian Fleming offer this kind of action in spades. But the writers often bring in other kinds of conflict which may be a little more cerebral.

Conflict can be conflict of purpose, conflict of ideologies, conflict in social standing and, of course, the inner conflict where the character is torn between two courses of action which they have to wrestle with and decide upon.

The most significant conflict is often placed towards the beginning of the story. This immediately gets the attention of the reader who wants to know how the hero overcomes it, battles through the rough seas until he emerges in calmer waters a better, wiser and more mature person than he was.

If you are writing a novel there should be a series of problems or conflicts that the hero or heroine has to work through, thus keeping the reader on the edge of his seat eager to know how they are going to extricate themselves. For a short story you may want to limit the amount of conflict situations you introduce or you may bring your readers out in a sweat as they desperately struggle to understand what on earth is going on. Yes, for a short story less is more.

Introducing conflict is an excellent way of developing the people in your story. You can explore the inner depths, strengths and weaknesses they have and show how they react in various ways to the problems. In fact you can produce a conflict out of the attitude or flaws of one of your characters and then describe how he and your other characters deal with that.

It is true that most conflict situations involve differences between people, but it can be used in other ways. Perhaps your hero is battling against nature, surviving in an inhospitable environment, perhaps he or she is the sole able bodied survivor of a road, rail or air crash. How do they battle against all the odds and win through?

Don't be afraid to confront your characters with conflict after conflict. This will bring out the mettle in them and develop their character. But have a heart. Give the poor things a little respite between each bout of problems so that both they and the reader can catch their breath before tackling the next one.