An attractive website is essential to draw traffic to your site.

One needs to be creative and make it lively, after all

who wants to check out some boring lifeless page?

Flash multimediahelps in creating eye popping sites.

Flash movies can be embedded into

your web site and really make your web site stand out. One of the

wonderful things about Flash is that you can fully customize the

presentation of your content. But using video on the Web has always

been about compromises. There are many multimedia technologies today.

Ultimately they are coming up with more and better offerings.

Software like QuickTime, Real Player, and Windows Media are

invariably the most used software when it comes to videos on the web.

The typical download for one of these players is anywhere from 5 to 10

MB. Alternately, even if you encode your video using any of the above

software encoding tools, you are only limited to one streaming format

or you have to spend a bunch of time switching between tools to make

sure your content is accessible. In order to have a better quality

video without having to download a huge player that hoards all of

their MIME types, new software applications are aiming at delivering

high quality video to the .swf Flash format.

If your aim is to give your web site's visitors as much information as

possible using minimum site's space, Flash will definitely give you an

excellent design and content. Highlighting your page with Flash

animation would give the site a feeling of being alive and truly

interactive. Using Flash videos in websites is getting more and more

popular. Normally, creating and embedding Flash Video into your

website requires purchasing Macromedia Flash and their Flash Video

Kit. However, with a little effort, you can embed simple progressive

download Flash Video content with minimal fuss and without having to

purchase any expensive tools.

You will need two things to have a Flash Video experience on your website.

First, you need a Flash file (.swf) that can be embedded into your page and made to playback a video.

Second, you need a piece of encoded Flash Video (.flv) that goes inside your player and gets played.

This .flv video file can also be combined as part of the .swf file so the browser loads it all as one package.

Luckily, there are simple freeware and shareware tools

available that will both encode your video into Flash Video format and

create the Flash player. An estimated 98 percent of Web users already

have the Flash plug-in installed on their computers, video delivered

in Flash is a great way to go. If you have Macromedia Dreamweaver, you

can use either the Macromedia Flash Video Component or a 3rd-party

extension to build your own Flash Video player. If you want to use a

more sophisticated Flash Video player in your website, you can create

your own Flash Video player application in Macromedia Flash.

Both Flash and QuickTime offer some very unique characteristics which

make them uniquely qualified to serve as the multimedia platforms of

choice. Both Flash and QuickTime offer the widest possible range of

choices when it comes to how a site can deliver its message. They are

ubiquitous with hundreds of millions of computers having Flash and

QuickTime. QuickTime is so good, it can play Flash movies, and vector

based movies, sprite movies, mpeg movies and even mp4 movies. It uses

what's called progressive download. They also run equally well on both

Macintosh and Windows computers. Bottom line, you get the quick start of a streaming movie with the quality of a downloaded movie.

Both technologies are amenable to both artistic sites and corporate sites if done correctly. And finally,

both are free.

Since there is a lot of competition in web designing it is always

safer and better to use creativity. With the help of Flash you can

create your own videos, flashing logos, small movie clips etc. Flash

gives better opportunity to use animation and sound interactivity. It

gives excellent opportunity to use completed movies as presentations

and it is an excellent option for banner advertising. Flashy websites

with animation or 3d effects are far much more appealing than

motionless pictures. More websites these days are opting for a

creative website with 3d effects, high quality sound and graphics.