THE BRAND NEW ROLEX WATCH

Rolex watches have stood the test of time and come out tops with an unbeatable reputation for the finest quality watches, and have earned themselves the label as one of the world's number one brand of watches. Rolex is also one of the most expensive brand of watches; originals are generally only worn by the absolute upper crust of society.

They say the sincerest form of flattery is imitation. If that is true then Rolex experiences an immense amount of flattery from all over the world, as it is one of the most replicated watches known to man. The replication of Rolex watches has become such a fine art, due to man's quest to attain the closest thing to top quality at a lower price, that some replicas may even fool weathered watch specialists.

The best replicas might be of a similar quality to the real McCoy but let's face it; it just is not the same thing. To those who cannot afford a genuine Rolex, a second hand one or even a replica might do. But nothing at all comes close to beating a brand new, authentic Rolex, fresh out of the box. If you are in search of a new Rolex, be warned that there is many a scam artist out there that will try to pass a fake off to you under the guise of a new Rolex.

There are a few tips for making sure that you attain only the best. Firstly Rolex does not sell their products to anyone that is not authorized. That includes dealers and repair centres as well. If the place where you are looking at new Rolex watches for sale is not authorized to make a genuine Rolex watch for sale then you are being swindled into taking home a fake, probably at a similar price to an original too. How, you may ask, do I know who is authorized and who is not? It is quite as simple as logging on to the Internet. Go to the official Rolex website and check the list of authorized dealers when you see a Rolex watch for sale.

However, if you are purchasing your Rolex watch for sale online through an auction site or through an online watch merchant, it is not as easy to tell a fake from an original. But there are ways. If you cannot physically see the watch then you may request the serial or reference number of the watch and compare it to a list of reference numbers held by Rolex to certify that the watch is indeed an original. If you are able to physically see the watch characteristics, such as the movement of the second hand, it may be observed to tell the difference in originals that the second hand moves completely smoothly across the face and in imitations it jerkily ticks off each and every second.

A few new Rolex watches for sale to look at are the Oyster Collection, the Explorer II, the Lady Pearl Master series as well as the GMT-Master II. These are the top watches to look for when browsing for new Rolex watches for sale.