Internet Marketing. There are so many ways to do it that the ways to do it successfully often get lost in the confusion. I recently tried PPC and found $100 gone before I could blink. Without PPC getting to a top spot on Google can take some effort unless you implement bum-marketing tactics.

When I first heard the term "bum-marketing" I dismissed it as yet another black hat process that would be sure to get you banned from Google. I was so sure of myself that I didn’t even give must time to study of the process. Well, at least not until today when I read a very clear description of the process.

Unfortunately for me I am now kicking myself in the backside because I did not listen earlier. Please don’t do the same, and instead learn from the ignorance of my mistakes.

Simply put, bum marketing is gaining a top spot on the search engines without having to pay for it.

How do you do that?

I’m glad you asked.

First you find a long-tail keyword that pulls in only 1000 – 5000 results on Google.

Thus, instead of…

"apple pie" (6,490,000)

You choose the longtail keyword of…

"grandma ople's apple pie" (4,940)

You can find the totals for any keyword phrase in blue on the upper right side of Google. Be sure to use brackets around your longtail keyword or your results will be skewed at best.

Now that you have your long-tail keyword write an article around that exact keyword and nothing else. For optimum results use only one long-tail keyword per article. Also, be sure to use the keyword phrase at the start and end of your article for even better results.

Next, create your title. This part can be easy since your long-tail keyword makes for a good title all by itself, or you can tweak it a bit if you like.

So, your title could simply read…

"grandma ople's apple pie"

Or, you could create a title that reads…

"don’t eat grandma ople's apple pie"

"grandma ople's apple pie receipt"

Whatever you decide, I’m sure you get the idea. Now it’s time to let people know that your article exists. You can use article directories, social networks, social bookmarks, forums, & blogs among other strategies to get the word out. If you want the top spots of Google lightening fast then 3 places not to miss posting to include…

• EzineArticles.com

• USFreeAds.com

• GoArticles.com