There no way you can enjoy browsing the Internet today without adding a few helpful tools. Pop-up blocking software is one of those tools you just can’t do without, if you want to stop those intrusive pop-ads cluttering your desktop and interrupting your Internet experience.

Most pop-up blocking software relies on the way that most programs work with specialized proxy servers. Once the pop-up blocking software runs on the PCit is able to examine the addresses that your browser requests.

Although pop-up blocking software is an inconvenience, there are several good reasons to install it. Blocking pop-up ads frees up precious bandwidth, while protecting the individual user’s privacy. Pop-up ads also clutter a user’s screen, and take time away from the tasks at hand, since the user has to manually close each intrusive window.

Many a times the users are not aware that there is pop-up blocking software on their computers. This is since several popular downloadable Internet toolbars and browser plug-ins use the blocking software as a hidden feature. Users are advised to seek the advice of their systems administrator to locate this hidden software. Some blocker software relies on pattern matching to function. They look for windows and images that match known sizes and ad shapes.

Although blocking pop-ups remain a concern, there are other techniques that are being widely used by advertising companies to enter the user’s computer. Advertisers use ad servers to place cookies on the user’s computer. These cookies then enable advertisers to track the user’s surfing habits. Although these companies often claim the function of the cookies they set is to help regulate the type and amount of advertisements, the facts are different.

Apart from the use of pop-up blocker software, users can also apply some ad-blocking techniques to block pop-ups. This calls for users to turn off all graphics, Java, JavaScript, and Flash in the browser. These users will also have to sacrifice a lot of their Internet experience, which primary reason users choose pop-up blocking software over these more extreme techniques.