Truth in Advertising for Hospitals?

Health & FitnessMedicine

  • Author Thomas Sharon, R.n. M.p.h.
  • Published November 29, 2008
  • Word count 779

Failure to Disclose

A number of states have already passed laws requiring hospitals to disclose medical and nursing errors to patients or their next of kin. The Joint Commission on Accreditation of Health Care Organizations has instituted the post incident disclosure requirement as a standard of care in administrative policy. Although there seems to be a trend away from covering up medical blunders, what about truth in advertising? There is still a blatant failure to disclose conditions that are likely to cause injury such as a severe nursing shortage on a particular unit. Thus in many cases, one can check a hospital’s advertising copy and find that hospital administrators have violated "truth-in-advertising" laws that require full disclosure if the hospital administration knows in advance that it cannot provide services in accordance with its representations.Notwithstanding the fact that a full staff is no guarantee against mistakes, an unsafe staffing level is the most visible indicator of general deterioration in the quality of care. The following is a partial list of problems arising out of not having enough nurses on duty on any given shift:

  1. Patient calls for assistance remain unanswered

  2. Life threatening emergencies remain untreated

  3. Bedsores

  4. Medication errors

  5. Injuries from falling

  6. Failure to follow physicians orders

  7. Incompetent nursing care from lack of supervision

  8. Failure to report changes in clinical conditions

  9. Narcotic overdose from patient controlled anesthesia

  10. Fetal hypoxia during childbirth

Hospitals have standards for the number of nurses and ancillary personnel required for each unit based on a full census. The actual numbers can be less when there are empty beds (except for labor and delivery units). However, there is a risk that the beds would fill up during a particular shift. For example, a twelve-bed surgical intensive care unit usually requires at least six nurses (one nurse for two patients). Sometimes more are needed for one-to-one nursing. If there are less patients at the beginning of the shift a fewer number of nurses would obviously still be safe unless the supervisor authorizes additional admissions without adding more nurses. In many hospitals where there are chronic shortages, having three to four nurses in a full twelve-bed unit is common and the staff nurses are sending unsafe staffing reports to the nursing office on every shift. Whenever such a situation exists, the patients and family members are not being given full disclosure and the hospital advertisement continues to give the impression that the hospital is fully capable of delivering the highest possible quality of care.

Case in point:

The following is part of an advertisement on the web site of a hospital in

New York City

"The


Hospital has identified a number of clinical areas for which the provision of cutting-edge care depends upon superb coordination and the devotion of extraordinary institutional resources. . . . Brings together the specialized doctors, staff, technology and support structures that are needed for delivery of care that is second to none anywhere"This well known institution does provide state-of-the-art technology and when the units are fully staffed they are usually well run. However, there have been many instances of unsafe staffing levels in all of the critical areas, regular floors and the labor and delivery unit. Additionally, the hospital employs a staffing coordinator who posts the staffing schedules two months in advance. Therefore, when a severe shortage exists for any shift the hospital administration knew about it two months earlier. Yet the advertisement makes the reader believe the best possible care is being provided and consumers are unaware that there is a problem.Since the quality of care as advertised can only be upheld with a full compliment of nursing staff, severe shortages that were known in advance without disclosing the consequential increased risk of iatrogenic complications compromises the patient ‘s safety and robs him/her of the opportunity to avoid the injury. Furthermore, advertising extolling the high quality of care in the face of such known staffing shortages is tantamount to misrepresentation.

Wrap Up

In a nutshell, if all hospitals were required to give full disclosure to the public of dangerous conditions such as any units for which their nurses filed an unsafe staffing report, the patient’s family members would have the opportunity to take steps to protect their loved ones. Moreover, the requirement for such disclosure would motivate hospital management personnel to correct existing hospital hazards and prevent new ones. This would indeed be an intervention for prevention. On the other hand, what we are actually seeing is a blatant failure to disclose conditions that are known to likely cause catastrophic injury and death in the face of advertising that touts the institution as a place providing "care second to none anywhere"

http://legalnurseconsultanttom.com/

Internationally Known Nursing & Patient Safety Expert.

Tom Sharon has been helping litigation lawyers turn medical law suits into settlements with incredible consistency and success over more than 25 years. His results are unparalleled in the industry:

  • 1,250 cases reviewed; 1,215 cases settled*

  • 35 court appearances; 32 successful verdicts

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