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Why Finding A Niche Is Now Old School.

by Roy Primm

Finding a niche, outdated? In the past when the economy was rolling along, money came easier and the birds were singing, every guru's message was to find a niche, the cardinal rule of every niche marketing strategy. Yes, that was the so-called hidden secret to success and wealth. Yes, those were the good old days.

But I'm am sorry to say in this recession-like business climate simply finding a niche or niche ideas is no longer effective, In fact, if you'll take the time to read this message I'll show you why. This is not like niche marketing on crack.

There's a better way to generate profits than simply finding a niche. You may have recently noticed trying to find a niche could cause you to waste money and time.

So your question to me is ... what could possibly be better than finding a niche? After all, it's been proudly spouted in hundreds of books and articles across the land.

In fact, one of the first questions every green, wet-behind-the-ears entrepreneur ask is "how do I make money in my own business? The routine answer of every so-called guru was find a niche. And I say wrong answer. Especially now.

You may have noticed lately it's no longer as easy to find a successful niche website, product or ideas as it used to be. So what's the solution?

The solution is not to find a niche - but to ... Create A Niche! Can you see the difference. In fact, the difference is the difference between success and failure, especially in a tight, over crowed, highly competitive market.

Here's 3 Profitable Benefits of Creating A Niche.

1. The Importance of Creating A Niche. Competition continues to grow, it's no longer good enough to just find a niche. Why? Because that takes too long. The people who get the first are the ones who learn to create a niche as opposed to finding a niche.

Competition continues to grow, it's no longer good enough to just find a niche. Why? Because that takes too long. The people who get the cream-of-the-profits first are the ones who learn to create a niche as opposed to finding a niche.

In this new economy those who wait and work to find a niche will now have to settle for the left-overs of those who learn how to create one.

2. The Hidden Power Behind Creating A Niche.

When you create a niche you're in more control of your destiny. Why? Because creating a niche involves specific steps that you follow. Creating a niche involves a following specific steps, much like a mathematical formula. Once you've mastered this formula you'll find yourself seeing niche creation opportunities other overlook, ignore or neglect.

3. Here's 3 Examples of How You Can Create A Niche Right Now.

1.Survey your target market and find out the top 3 complaints they have right now about your competitions product or service. Next brainstorm ways you can solve those problems. Next take action on at least one of them and survey the results. Rinse and repeat.

2. Find out what your competition doesn't like to do or give to your customer. This could be an extra service, an extra bonus or more personal service. Do this and you'll soon see pleasing results from your customer and profits.

3. Try doing the opposite. This techniques continues to amaze me, I didn't invent it but I've seen it work over and over again for me and for others. It's simply means doing the opposite of what your competition is doing. For example, if they open late try opening earlier, if they target seniors you try marketing more to younger people.

By simply doing the opposite in some area of your marketing you'll instantly stand out from your competition.

Conclusion

Now you know the importance of creating a niche as opposed to finding a niche. I've shown you simple but effective techniques to creating a niche. Smile, while the rest of your competition is working and waiting to find a niche - you can create one again and again now. To your success!