Yep…

You read that right!

Now before you lose your mind, let me explain.

You see, generally, people have a tendency to shoot for success or the positive side of things and forget the negative.

It doesn't matter if your goal is business success or a personal life goal.

When people reach their goal, they jump for joy but…when something unexpected or negative happens, they start pointing fingers or become disgusted, upset and pretty much give up.

They say things like, "Yeah maybe this wasn't meant for me."

Or my favorite, "Well I tried and it didn't work out!"

Well the question I always ask is WHY?

Why didn't it work out or why isn't it meant for you?

Now you might just think from the title of this article that I'm about to tell you that these people are failures and if you feel the same then you're a failure too.

No way!

The fact is that it takes Failure to be a Success.

Maybe you should read that again.

It's okay to study failure, YOUR failures and the failures of others and look for the golden nuggets of knowledge that are built into them.

Success is inherent in failure. So seeking failure and analyzing what happened or reversing the process that lead to that failure you will find the cause of that failure.

All you have to do is look. Keep in mind you must look for it openly and without prejudice.

The truth of the matter is that you now know or understand the truth about success and it is Failure.

Failure is a greater asset to most than they care to realize.

Only when you knowingly give up on your dreams or desires do you truly become a real failure.

Failure is the key to finding and building the road to success. The Truth About Success: Forget Success, Be a Failure!

Seek success and learn from failure and you will achieve greatness!

Or better said…

"It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause, who at best knows achievement and who at the worst if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat." – Theodore Roosevelt

"Many of life's failures are people who did not realize how close they were to success when they gave up." – Thomas Alva Edison