Affiliate paid more, you profit more.
- Author John Harriyott
- Published December 13, 2008
- Word count 652
It’s no secret that if you have your own product or service you can explode your profits exponentially by having your own successful affiliate program. The problem lies in the fact that people just don’t have their program set up in the right way resulting in a poor amount of traffic and therefore sales from their affiliates. So affiliate paid less means you get less sales and less profit.
Develop a structure with a second tier
The higher the ticket price the easier it is to have a tiered structure so that you front line affiliates can also recruit additional affiliates for you. Remember always that the more affiliates you have the greater will be your turnover and profits.
If your product is sold and delivered on-line then practically every sale is 100 commission will be far more enthusiastic than an affiliate paid 2%
You may be thinking "wait a sec those commissions are huge? I won’t make any money myself". This is where so many go wrong. If people are sending you tons of visitors you can build your email list and offer them other products in email promotions, and you can also make money selling back end products.
Links or paid conversion rates
It's not much fun for anyone if your affiliate sends 1000 people to your web sales page and none buy, because your affiliate is paid on sales, so the conversion rate from those landing on your sales page and those actually ordering is the crucial figure to constantly review and improve.
Your on-line business depends on the written word, you are at home, not in front of your customer so you need to get inside the potential customer’s head and tap into their deeper desires.
While it’s true that the customer may want to save money and they’re interested in getting their hands on "secret" recipes, chances are their desires are even deeper than that.
Very often if you can appeal to someone’s ego, they’ll open their wallet to buy your product. Sometimes you have to paint a picture that enables them to imagine their friends and family being impressed, complimenting them, etc.
Let’s have a look at one example: vehicles. Car makers know that while everyone NEEDS a car to get from Point A to Point B, that’s not the only reason they WANT a car (we’re generalizing here).
In other words, the vehicle’s main selling point isn’t that it’s a mode of transportation.
So what’s the main selling point of a car? It depends on whom you’re selling it to. For example:
If you’re selling it to an elderly couple, it’s very likely that they’re interested in comfort and safety. You’ll make the sale if you can tap into their desire to have a comfortable trip to see their kids who live in the next state over.
If you’re selling it to an 18 to 24 year old, they’re likely to want something fast, flashy, and yet affordable for their college budgets. If you can enable the young person to daydream about being "cool" while cruising around on a Friday night, you’ll make the sale.
A rancher needs and wants something that is rugged enough to drive into the fields, and powerful enough to pull a horse trailer. You tap into his desire to make his work easier, and you’ll win him over.
And so on.
For an affiliate paid on your sales this is crucial, just as it is for you.
You can find a lot more on setting up and profiting from affiliates at this web site
www.affiliatetrainer.notlong.com
There is a wealth of information just waiting for you to discover it and have a profitable on-line business with your affiliate paid generously and you laughing all the way to the bank.
John Harriyott of Quality Solutions (UK) has been in business and marketing on the Internet since 1996.
For your free one hour video on developing your affiliate program just click on http://affiliatetrainer.notlong.com/
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