Menacing clouds gather over commerce and industry. Doom and gloom is all that is forecast. Experience has shown that in difficult times the main difference between companies that manage to weather those approaching storm and those that creek and grown in the wind and then flounder, often fatally, can often be traced back to something as basic as staff morale and their ability to seek adequate shelter. You need a professional motivator now. Read on to learn why.

The severity of the approaching storm, judging by the extraordinary and hasty, emergency contingency plans being implement by the government, is likely to be on the scale of Hurricane Katrina when it devastated New Orleans back in 2005.

In preparation, you can do as many in New Orleans did back then, and hope and pray that the storm will pass you by, or, as some of the wiser did, baton down, secure your investment using all available means, and, with the help of a specialist motivator, wait for the eventual silver lining and rainbow.

You are in the best position to know how to secure the very structure of you business. The issue of staff morale is best left to the professionals – someone specialising as a motivator.

Until that advice is in place, here is some first aid help from a motivator working worldwide and helping his clients prepare for the approaching hurricane.

It is the role of a motivator to create positive thoughts in the minds of others. When a workforce is motivated they are in a better position to help clients and the like to focus away from the ‘negatives’ created by a credit crisis. A motivator helps individuals establish an inner happiness that radiates to those around them. Think how much better you feel when the sun is shining!

A motivator is an essential commodity to be utilised during recession because motivation is inseparable from survival and any related success. Tragically, for many, what is at stake is simple survival.

A professional motivator will have the special ability to take conscious control of the level of employee motivation in your company, assisting your staff to step outside of a comfort zone that may condemn your firm to stagnate through recession and procrastination.

Procrastinate a lot? Not sure? You need a motivator!

Being a good motivator involves the initiation of a process designed to bring about a desired outcome. In other words - some action is required. Find yourself a professional motivator and then make that call. Your business could be at stake if you don’t. Swallow your pride and do it now.

In an ideal world the sun constantly shines and birds sing sweetly. Take a little time out now to check the weather forecast. This is the lull before the storm! There is no doubt it is coming and so take some advice from a former boy scout, now motivator, ‘be prepared’.

As an employer, ideally, you want your staff to be self-motivated, purposeful in their tasks, with the minimum of direct supervision. Am I right?

With the help of a motivator you will find that motivation is the greatest asset to help you through the inevitable, approaching storm. A professional motivator understands that motivation is predominately an extrinsic condition and he or she has the special skills to instil positive thoughts in the mind of your staff. Your employees are beings that respond primarily to some form of external stimuli usually from someone who is a recognised motivator. At a basic level most managers choose the ‘carrot or the stick’ method. This will not be sufficient in the high winds and rain that move ever closer. Your business is about to shake and shudder and a firm foundation is your best chance of survival. A professional motivator will help you make ready.

When a motivator injects the correct level of motivation into your business you will find it is the very glue that can help hold your business together, thereby weathering the prevailing storm.

A motivator is required to create a way of thinking that permeates the whole philosophy of your company on a day-to-day basis. Without positive thoughts your staff will wither and fade and your company will be the ultimate loser.

The very reason a professional motivator exists is because motivation is an extremely complex concept. It is a science that has been investigated and studied over the decades in many ways by many people. It could be the biggest mistake you ever make leaving motivation to an in-house amateur.

Until you source a quality motivator here are a few more tips from professional motivator:

You will motivate your staff if you help them work toward fulfilling their potential at a level they are capable of. This is where the difficulty often lies for many managers who consider themselves a motivator– if staff are not motivated enough they may fail to reach their true potential and your business will suffer.

Pushed too far beyond their natural capability and they become de-motivated and will often complain of being bullied by their so-called motivator.

Successful motivation is achieved when people perform well whilst still working within their limitations. This is achieved through a motivator when your staff are productive and appear to do be doing so with relative ease despite the hurricane winds that whirl around them on the outside.

An effective motivator understands that motivation is something that is an essential part of your people’s day-to-day lives. It provides the 'get up and go' that helps them get out of bed in the morning and look forward to their day at work despite the rain that threatens to dampen their day.

By investing in the skills of a motivator you will discover that people can be conditioned to enjoy work and look forward to helping you and your company survive recession. If you have members of your staff who already have a negative attitude, even before the storm hits, they need to be taught how to acquire a positive attitude. People often need the services of a motivator to help staff adopt and display a positive attitude. Every cloud has a silver lining; sometimes people need to know exactly where to look. This is the role of a motivator.

If you are to survive recession by weathering the storm your staff needs to be motivated to give them an unswerving faith that they can succeed above and beyond their own often-mundane expectations. Invest in a professional motivator; the consequences of not doing so are too dire to contemplate.

The taking of some intended action by a motivator initially precipitates motivation in others. Done correctly it will create a visible energy, which in turn drives staff forward out of the grasp of a hurricane that so often accompanies recession.

A motivator can help motivation become contagious, as other staff members ‘catch’ the appropriate, desired behaviour. Now is the time to seek out a motivator. Don’t, like some of your competitors will, catch a cold through complacency.

Take that action today. Seek out a motivator. The old mantra, ‘I’ll start tomorrow’ doesn’t work. Tomorrow never comes as it always refers to sometime in the future. The immediate future is bleak with wind and rain forecast.

Don’t worry it’s not all bad news. Here are some good reasons why you need a professional motivator:

Motivation is the most important factor in recession survival. A motivator specialises in inspiring and motivating others.

Whereas the type of personality your staff displays in the work environment may represent the way they behave, their level of motivation is directly related to why they behave in that particular way. Television, newspapers and radio are so full of doom and gloom if your staffs appear ‘down’ this is the likely reason they do so. Doing nothing will change nothing. A motivator can counteract any negative thoughts your people hold.

Motivation is a state of mind. A motivator is the creator of positive states of mind.

Staff who declare ‘This is just the way I am. I can’t change’ are mistaken. As stage hypnotists know, and continuously demonstrate, the subconscious mind can be manipulated. A professional motivator is skilled in manipulation.

Invest in the services of a professional motivator and you will install an internal energy force that determines all aspects of your staff’s behaviour at work and will impact on how they think, feel and interact with other members of staff and more importantly, your clients. The last thing you need during recessions is a discontented work force harming relationships that you have developed with your customers over many years.

Motivation is the force that makes us behave in a particular way. Inspiration is what a motivator provides to help an individual complete the necessary changes successfully. A motivator will often do this through the power of laughter.

A motivator will demonstrate that motivation is influenced by our personal perceptions of a situation and strengthened by many other factors that create the inspiration to do, or not to do something. Recession, credit crisis and the like are terms that develop negative perceptions. A motivator will help dispel negative perceptions by getting you people to look on the bright side of life. He or she will guide them towards that rainbow we all desire.

If you are in any form of successful business, the most expensive asset you possess is your human resources. Your current goal should be to survive the recession storm that is about to hit us, and therefore you need to invest in the motivation of your staff using a professional motivator. The forecast does not need to be so bleak if you are correctly prepared!

I wish you every success in weathering the storm.