Summary: In the Philippines, flowers are everywhere. Whether you are in a hotel a restaurant or a park, you will always find beautifully cultured flowers – roses and many others - used as decorations. Since the early ‘70s, the horticulture has already been in business and new innovations and technology have already been created since then.

Today, we can find different flower types – even those which supposedly cannot be grown in the country. We have tulips, carnation, and most especially, roses.

When we talk of horticulture in the Philippines, we almost always mean ornamental horticulture. In general, horticulture is about flowers while ornamental horticulture involves flowers and other ornamentals. In the Filipino context, these two are the same and offers several products which are available for both domestic and foreign trade.

• Cut flowers involve fresh flowers and buds which are cut from plants to create bouquets, wreaths, corsage and other special flower arrangements.

• Foliage and other plant parts involves the fresh leaves and branches of trees including the shrubs, bushes, grasses, mosses, and lichens which are also used for ornamental purposes

• Dried ornamentals are basically dried, dyed and bleached plant materials

• Other ornamentals are trees, shrubs, bushes, roots, and cuttings which are used to decorate indoors and outdoors.

With the variety of products offered by the horticulture industry in the country, we can see how important flowers in this country. In fact, there’s even a festival in the Philippines celebrating flowers! There’s the Baguio Flower Festival, Kadawayaan Flower Festival in Davao and everywhere else in the country celebrates Flores de Mayo, translated in English as "The Flowers of May".

Do you want to express your sympathies for a family’s loss? Do you want to express your deepest desires? Sometimes, saying things out loud can become too plain and might not be enough to convey the emotions you want to express. Sometimes, actions speak louder than words. This is never any truer anywhere than this country of smiles. Saying I love isn’t enough to show a Filipina just how important she is to you, especially when you are miles apart. So what do you do? How do you thank a friend for the help they have given you? Or tell your business associates how much you appreciate their time? Well, you can do it the Filipino way – send flowers.

Flowers have their own language, so they say. If you need to say something to someone, there’s no better way to do it than sending them flowers. Through a florist, you can send coded messages of love and admiration; you can show your affection or even ask for forgiveness. Now you don’t have to speak words of love you’ve always found hard to say.

Of course, flowers just aren’t for the Philippines – they have an international language. There are many flower shops around the world and many florists say that it is probably one of the most profitable ventures today.

Send someone bouquets of Philippine flowers – roses, and many others. Sending them flowers is like sending out smiles to your loved one.