It is morning and I go to check my email out. While the mail is coming in and the subject lines go up for the new mail coming in I notice one that states "New RIOY Lead". Well what do you know? I have a new lead. Now the question is how do I try to convince this new lead to come into the party and join us in our program.

I don't want to be pushy but I don't want to be passive either. Ahhh the good old balancing act. And now with the new lead I get to try it.

After letting the new lead know who is contacting them I believe enthusiasm becomes important. I have to let them know why I am in the program and what the advantages are of them joining. I can't just say "Join now and make money!" I certainly can't make it seem like I am desperate to get them to join. I've received emails like that and usually more then one a day when there seemed to be desperation to get me to join. I never join those programs. The pushy salesperson stuff just doesn't work with me. I'm guessing it doesn't work with most other people either.

I want to tell them that the program is great but that joining it is not a matter of life and death. I try to tell them the payplan if there is one but not in a way again that makes them think that I will die if they don't jump in.

Obviously being cordial is important. I talk to them enthusiastically. I welcome them almost as if they are coming into a new family. If they do decide to join then in a way they are. They are joining in a partnership of sorts depending on the program. I don't see how you can do that any other way and be successful. Those emails that are sent out in bulk that are so generic may bring a few people in but I need to show someone that I see them as a person with concerns and probably questions.

Which brings me to asking them if they have questions. I think again with the personal touch addressing potential concerns of a lead is necessary to show them you are interested in not only helping them with their concerns but showing them what a good partner or teammate you can be. You can actually start bringing them into a program doing this. Again though, I don't believe you can be shall I say nervy with this. It is just an email. But it is a "welcome" email not a "your joining whether you like it or not" email.

How can one be nervy? By saying something like "I don't see how you can't want to join this" or "I'd ask you if you have any questions but I'm sure you don't since this is such a no brainer". Believe it or not I've seen such emails. They don't stay in the inbox too long.

One other thing that I do that some people won't simply because they don't have the option is that I will offer testimonials by sending them to forums if they wish. I will either ask them if they would like links to the forums where myself and my team post about the program or I will simply put the links into the welcome email. By asking if they would like links could be a way to get that much hoped for feedback from a lead or potential downline member if you will.

I actually can't take credit for that one though. What happened is that a lead actually did respond to one of my welcome letters and asked for "proof" of what I was claiming. So the best place I though to show them would be our forum threads where the testimonials were flying about our program. I actually was able to get him on one of the forums but he never joined. Obviously that was not the desired result but people join or do not join programs for different reasons.

Because of the fact that people do or do not join a program for different reasons does not make it easy to get that perfect balance of what a great or even good welcome email should include. I have just started my marketing career and as I go as long as I receive leads I will be able to practice what a welcome email should have in it.

I haven't found the perfect balance yet but I do realize that the person receiving it is just that . A person. Not a person who is there to be taken for a ride but a person who may and probably will have concerns and questions about the program I am trying to tell them about and to join. Patience is very important as is a return concern for their concerns. To myself they are people first. And I think for anyone trying to recruit or send out that magic welcome email it should be the same.