E-Mail Marketing vs. Blogging

Computers & TechnologyEmail

  • Author Sonu Choudhary
  • Published January 14, 2009
  • Word count 524

E-mail marketing is one of the leading tools in web marketing. Not long ago, it was very easy for Web marketers to publicize their products or services by sending e-mails or newsletters to Web users. But with the beginning of the spam filters and spam blockers, getting random newsletter read by Web users have become quite limited. Moreover, a marketer only gets to a newsletter every month even on its targeted clientele to avoid spamming. Also, e-mail marketing service providers are usually required.

On the other hand, admission to most blog sites are free, although there could be a few that require registration or upgrade fees. But the simple fact that you do not have money in the creation of a blog site for your business is very tempting. Also, while you have to limit you send the newsletter, blogging is absolutely limitless! You can even write blogs with two to three sentences and submit as many blogs as you like on one day. Also, with blogs, you can delete and edit the blogs that you have already booked.

There are a lot of practical factors influencing the blogosphere a potent venue for Web marketing. One that stands out most is the fact that everyone can read your blog, which means unlimited exposure for your company. And you can also use comments and suggestions from Web users.

Also write blogs, you can be as open as you want in the areas of marketing your product or service. They can be very creative in your delivery. And besides, the things that you can write are unlimited, unlike in newsletters, where you need to state your purposes so directly not to bore readers or recipients.

However, you can whereas an actual list of e-mail addresses of your target readers with e-mail marketing, blogging you do not. But, you are in a position to verify the sites of web users who actually visited your site, which obviously gives you the opportunity to initiate communication with them, if you want. Moreover, most blog hosting sites also offer registered users to their sites, which marketers to make its site more attractive to its target audience.

But despite favorable, as blogging is in comparison to e-mail marketing, they are both effective. There are different types of businesses in the web and a tool May not be as effective in a business because it is in other businesses. E-mail marketing is often effective in the companies on certain types of client to the goal. It is best that all the marketing tools that are researched and monitored by a best for your business.

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