When search engine optimization experts read this, it merely confirmed something they already knew…that even well-optimized content needs to be periodically refreshed in order to maintain top search engine rankings.

RSS content is delivered through RSS feeds. Simple files structured in a specific way.

Using RSS will advance intension and maximize freshness.

RSS newsfeeds transfer a range of opportunities so that increasing traffic to your website. Broadcasting your own feed is a great way to cut through the deflection of SPAM and get your message directly to your target market. Not to mention The Traffic That an RSS Feed can bring to your Website. On the other hand, importing feeds from other sites or alike other parts of your own site and publicizeing them on your webpages can reconstruct your search engine positioning by automatically keeping your website full of fresh, significant information. This article will show you how to show RSS feeds on your webpage, as well as a few techniques so that maximizing the value you derive from them.

But first lets see some RSS advantages and benefits:

1. New content. Updated information.

2. RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

3. Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.

What you must avoid with RSS?

Never use JavaScript to show RSS on your pages. Why not? Whereas search engines don't look at JavaScript, so JavaScript feeds are pointless since SEO. To contract newsfeeds visible to search engines, their text has to be embedded into your page. If you view the source code of your page and you don't spot the actual text of the newsfeed, then search engines aren't going to discover it either.

So, what you should use, is PHP or any other server side pattern. Server side algorithm is any methodology that "runs" on the server while Client side tactics is any approach that has to be downloaded in the visitor's computer and then show on his browser. An case of server side is a PHP script and an reference of client side is a javascript.

Now in this article we are going to focus on the PHP methodology to show RSS feeds on your pages. There are many and various Free script that can show RSS feeds on your pages and one of them is CaRP. (You may search Google for "CaRP" to find the download link).

By adding RSS in any of your pages, this page will be always with fresh content.

You have of course to find Relative to your site content so that will help you SEO optimize your pages. Let's say you're trying to optimize your page for the words "search engines". Try browsing or searching since "search engines" at Feedster dot com and other newsfeed directories, or again just searching Google.

For reference, to look since a "search engines" feed, search so that 'RSS "search engines"'. At the pages that come up in your search, look for an orange button or a link with the letters "RSS" or "XML". Clicking anything of those should get you the URL of their RSS feed.

Once you have assemble some newsfeeds that covers the right topic, copy those URL's and paste them into a notepad and save the file.

Then test them all since a few days until

you choose one that is update more day by day than the others do.

At the top of each RSS Feed (when you look in the source code) you will see some reputable info as the date and time the RSS feed was created or updated.

Now I will tell you a secret that lots people doesn't know. If you use a script like CaRP then in your pages you may only show one RSS Feed at a time.

What does that mean? That maybe the RSS Feed is Relevant and update daily but, the problem is that the same RSS feed maybe is shown in thousand other sites in the same time. So Search engines like Google will not index your page (or may ban your page in a worst scenario), considering of two reasons:

The same content can be found in other sites that use the same RSS Feed, as dublicated content (robot will take it as spam) and the robots doesn't like to index the same content over and over again.

And Why they should index your pages while the same content they have indexed theretofore from a previous visited site?

So what you can do about it? The solution is one and is called Random RSS (discovered by TrafficBoosterPro dot com)!

This is the new SEO technic to optimize your site since it uses the RSS Magic but in the same time it uses PHP to select randomly 3 or more RSS Feeds from a Feed pool of hundrends or thousands of Relevant RSS feeds that mix their content during the time that the page loads in the Browser and this way it creates a unique content always Related and fresh.

Also the new Google "Bigdaddy" update is not an algorithm update but a change in Google's data center infrastructure. It contains new code since sorting and examining web pages. According to Google's search engineer Matt Cutts, the update should be live in February or March 2006. Google is now testing a new search engine spider that is based on the Mozilla browser.

The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files. That means that Google while visiting your pages will behave more as a web browser than a common robot.

So It will have to load your page (by simulating a common browser) to view what it couldn't discover before as a simple crawler robot. That means it can spot redirection and hidden CSS techniques (known as black hat seo). But it will also see that your page has fresh Related content in each time the googlebot visit your site. This approach will show new content in every browser refresh every day every hour every minute.

Fresh content since ever! Great! You're importing content into your webpage that's relevant to your keywords! And every time the RSS feed gets updated, fresh news will show up in your page automatically! But we're not going to stop there. There are still ways to boost the SEO value of the newsfeed.

Now each RSS Feed does come with content, links and some time images. What this could mean in your pages? It can assign your pages look nicer (because of Related images) but it could also present them load slower. In the other hand the embedded links can get your PageRank bled off by adding numerous links in your pages that will also manage the robots follow them and leave your site.

To dissolve this problem one should download and use a PHP script named TrafficBoosterPro. From TrafficBoosterPro dot com. This is not a free script but among the other features that this script has is to mix and randomize RSS feeds in your pages cast away the embedded links and images or show images and not links or show links but not images or show just the RSS Feed content and you can choose how lots RSS Feeds you want to use in the same time in one page.

This script can build for you also thousands of optimized pages with Proportional content just by giving to the script your desired keywords. You may choose to blend as masses of Related RSS Feeds in the Admin control panel and it doesn't stop here. It can show Associated clickbank, Ebay and Amazon products with your affiliate ID embedded in the links, It can help you sell your products in Ebay.

Search engines have the abilitiy to make even the most confident webmaster feel powerless. So It's useful to spend a few minutes researching some appropriate choices - once you've decided on one that you believe to be suitable, you can start picking up new feeds straight away.