A most prominent brand Gucci, formally known as The House of Gucci, is an Italian fashion brand, manufacturing fashionable clothes and leather products label. It has gained a prestigious place in the fashion world. Gucci brand is easily recognized as it is the most famous brand in the present scenario. Gucci meaning The House of Gucci belongs to PPR, Pinault-Printemps-Redoute which is a French multinational company.

The House of Gucci was founded by Guccio Gucci, born in 1881, which initially started of with a saddler shop in the year 1906, in Florence. He gave his best of skill in craftsmanship of the leather goods. In 1920 he started producing and manufacturing lavish luggage goods. The first boutique was started in Rome in the year 1938, famously known as Via Condotti. Initially, Gucci concentrated on designing and manufacturing the company’s most recognized products in the international market. Gucci introduced the most popular handbags with Bamboo handle, back in 1947, which are still well-known in today’s market. In 1950, Gucci spread into manufacture of suede shoes with metal pieces and the trademark red stripped webbing was initiated, originally on the saddle girth.

During the early 1950’s he designed and created classic styles for men and women. The designer clothing products for men and women basically comprised of luxury luggage, stylish ties, designer shoes and famous handbags with the bamboo handle. After his death in 1953, the business touched new heights and gained a great recognition in the international fashion market. His family was the main cause of enormous success for Gucci as it opened a lot many stores in world famous places like Paris, London, Tokyo, Beverly Hills and Palm Beach. The entire Gucci Empire has become quite well-known in the year 1950. The brand further gained its publicity and made Gucci comparable to "chic", with the help of the Hollywood stars like Grace Kelly, Audrey Hepburn and Peter Sellers. The shoulder bags became popular and quite well-known by the name "Jackie O" as Jackie Kennedy posed himself during a photo shoot with the Gucci shoulder bag. The company already had a GC logo by this time.

In the year 1990, Gucci Clothing included a variety of products like perfumes, leather fashions, cosmetics, shoes, suitcases, watches, sports articles, silk scarves, jewelry, ties, eyeglasses etc…Thus Gucci became more identified brand in the fashion world with several other famous brands.

In the year 2006, Gucci generated a global income of more than US$7 billion according to the sources of Business Week magazine. Amongst the Top 100 world famous brands it ranked 46th in the annual chart. Gucci is recognized as the second largest and the best selling fashion industry after LVMH. Gucci has more than 425 stores internationally. Gucci franchisees and the fashionable stores offer the wide range of products of this world famous brand. The house of Gucci is recognized by several financial institutions and organizations due to their remarkable performance in business which in turn contributes to a huge turnover. Last but not the least, from years, Gucci has managed to provide quality products which are stylish, luxurious and exceptional.