Renzo Rosso a renowned Italian designer founded the Diesel Fashion clothing in the year 1978. Presently the company is doing amazingly well in the international market along with other major player present in the competitive scenario. Diesel fashion clothing targets both the major sections of the society, men and women. It concentrates on designing and production of jeans and casual designer clothes for men and women along with accessories. Renzo Rosso dedicated himself to the world of fashion to prove his ability of offering designs and creations that couldn’t be seen anywhere.

Renzo Rosso often worked with most talented, creative and imaginative creators to design clothes that are latest and to suit all classes of the society. However, he discarded the old fashioned designing of the fashion industry that was already common in the market. Diesel Clothing is focused to design very luxurious products which are evergreen in the fashion market. His broad thinking and unlimited visualization created a fashion label that was often chosen by most of the people who wanted to lead an independent lifestyle. His designs reflected a sense of freedom for carefree individuals. His collection includes the most outstanding and high quality clothes by adopting trendy styles, manufacturing process, fabrics used and quality measures, to come out with standard products and accessories that are willingly and happily accepted in the world today. These qualities of Renzo Rosso helped him to gain a position as a world leader in the fashion world. The creative designers assisting Renzo Rosso have talented methods to produce designs that conventional but productive and are published in enormous magazines, newspapers and even in TV shows.

Presently, Diesel Clothing has achieved US$ 330 millions annual turnover, of which 85% is derived from the international market outside Italy. In Molvena , situated in Italy’s North-Eastern part, where the Diesel headquarters are positioned, controls and manages the working of 12 subsidiaries in the countries like Europe, Asia and the America (North America and South America). There are more than 1300 employers working for diesel. The Diesel brand that stands stable in market for more than two decades till today has come out as the most innovative and famous designer brands that designs and manufactures jeans and causal wear for men and women along with a wide range of accessories.

Currently the production house of Diesel has bought subcontract work from small and medium sized companies, however the creation of denim jeans is largely done in Italy. Sao Paulo in Brazil is the largest store till date.

There are a variety of fashion lines in the Diesel Clothing range. One of the most prominent fashion line of diesel are Diesel Black Gold, recently launched a new collection in 2007, Diesel Kids, concentrates on children wear, Diesel Denim Gallery presents the trendiest and latest pieces that are rare. Apart from this, Diesel offers footwear, underwear and bags. Wilbert Das, the creative director of Diesel recently launched the famous fashion line in Diesel that is Black Gold. Black Gold had an amazing collection of clothes which obviously focused the youth offering modern fabrics, soft and silky jump-suits, pantaloon trousers with narrow bottoms are a few of the stylish clothes of the Black Gold.