Email Marketing Solutions Success for Local Stores
Computers & Technology → Email
- Author Robert Burko
- Published March 10, 2009
- Word count 780
In tougher economic times, email marketing is the best way to drive repeat business for your local store. It offers a simple three step process to ensure better sales numbers while using a minimal marketing budget. By providing promotions that your customers will be likely to associate with - in store or online -your new customers will sign-up for your newsletters and promotions, attracting them to your store/shop more frequently, and eventually making them a "lifer".
The best way to start attracting people to begin signing up for your email marketing campaigns is to make your promotions available and visible by your store's entrance. By providing a large colorful sign with a sign-up sheet, or a business card raffle box, you can have customers sign up to receive promotions that will entice them to come to your location more often. Make sure that you include other staff members in the promotion of the programs to customers. You can even create an incentive program for staff (such as a healthy on the job competition for prizes) rewarding those employees who collect the most names and adds them to the email marketing solutions newsletter and promotion list.
If you have a website, then another crucial feature that email marketing solutions can offer you is a web sign up box. The top-ranked email marketing solutions offers this free as part of your free trial and regular account status. In most cases, all you have to do is cut and paste the web sign up code so that your web designer can ensure it is placed on your web site. It is very easy to do, it takes little time to accomplish, and the results are that anyone who is viewing your site has the opportunity to sign-up for your promotions and newsletters online.
Using the web sign-up box in conjunction with email marketing solutions will keep your business up-to-date with an ever more tech-savvy market. It doesn't matter whether your customers are old, young or middle-aged; everyone is making their computer the central tool for obtaining information. By getting on board through email marketing solutions and having your website updated with a web sign up box, you are speaking directly to the needs of your customers. This will ensure that you brand stays ahead of the local competition.
Once you have your contact list, it is simply a manner of putting together a catchy email marketing solutions newsletter or promotion, then reminding customers of the reasons why they love your store or shop. The more effective email marketing solutions companies provide you with hundreds of templates to choose from, neatly organized and ready to populate. All you need to do is get some digital images of your products or location (make sure the pictures really show off the things that the people coming are going to be attracted to), get your text content together, and you can be sending out in minutes.
Email marketing solutions offer detailed tracking metrics that will provide you with great information on your customers. In the short term, it will help you better market to your customers, and in the long term, it will make them loyal to your business as you continue to meet their needs. Email marketing solutions offer the ability to export data on who has opened your emails, clicked on the links inside the email marketing solutions campaign (this might be in the form of product images that are linked to your website, or simple hyperlinks in the email), forwarded your email to a friend, and which emails have bounced. This is information that will detail what your customers' interests are, and their interest level in your store location, therefore giving you a great opportunity to focus your marketing techniques on the differing segmentation that emerges from this information.
Keep in mind that if, at any point, you have questions about email marketing; the more highly considered email marketing solutions will always have live telephone support as well as 24 hour email support to help you put together the best campaign for you needs. On top of this, the better email marketing solutions offer you tips and articles that you can access at anytime, which will direct you toward the best practices of email marketing.
Email marketing solutions will help remind your first time customers that they loved the products and services you offer at your store (remember customer service is the key to ensuring this). So, once you get them in the door, make sure you use email marketing solutions to keep them coming back. It's easy to use, cost effective, and can turn your local store or shop into a local success!
Robert Burko is president of EliteEmail.com, the complete email marketing solutions package trusted by local stores everywhere. Try the feature packed email marketing today with a no-risk free trial.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Proton Mail In Vivaldi Email
- Email Deployment
- Squarespace email campaigns vs Mailchimp
- Squarespace email campaigns vs Mailchimp
- Email Extractor from CSV
- How to download Gmail email content into a CSV file.
- Is email marketing legit?
- Mastering Lead Generation in 2024 Techniques to Attract More Customers
- Technology and gadgets
- Navigating the Cybersecurity Landscape: A Comprehensive Guide for Businesses
- Improving Email Deliverability: Best Practices and Tips
- Boost Your Business's Credibility with a Custom Domain Email
- 10 Benefits of Temporary Email and Why You Should be Using
- 10 Crіtісаl Rеаѕоnѕ Whу Yоur Buѕіnеѕѕ Needs Emаіl Mаrkеtіng
- Managing Your In-House Email with MDaemon Messaging Server
- How do I connect with AOL Customer Support? | +1 8885154600
- Optimize and protect your business email workflows
- 5 Quick Tips to Resolve POGO Games Not working and Sign in issue
- How to Earn Money from Email Marketing. Email Marketing for Beginners:
- How to Make Custom Personal Or Business Mail Logos?
- Best Gmail Backup Tool Review
- Powerful business email with MDaemon Messaging Server
- Email Marketing By Spoken Communication
- MDaemon Messaging Server - a business email server for Windows
- How to Reinstall AOL Desktop Gold
- Avaya Users Email List - Avaya Users Mailing Data - B2B Technology Lists
- Autodesk Users Email List - Buy AutoDesk User List - B2B Technology Lists
- Actuate Users Email List - Actuate Users Mailing List - B2B Technology Lists
- Email etiquette nightmares we could all do without
- Microsoft Outlook problems like freezing, corrupt PST, Profile, Add-in, and so forth