It was the late, great Earl Nightingale who first forwarded the idea, as I heard it, that we live in a "quick fix" society—and boy, if that's ever been true, it surely is today!

As professional marketers, we play on that. That's a major part of our sales copy. It's easier, it's quicker; and the quicker it is, as in instant, the better. Our prospects want success to be like taking a magic pill: the less effort, as in none, the better they like it.

These ideas are attractive, and they seduce many people. They're also responsible for generating many, many millions of marketing dollars—and I've got to admit, I've had my share. I am a professional marketer. Like you, I try to make things look better in my profession when I'm selling. It is a noble job.

We've all got our work to do. But it flies in the face of Natural Law, the truth does. Natural Law: you know, that's the title of the introduction I put together for The NEW Think and Grow Rich. "It's a world of cause and effect": those are the very first words in the preface. It's one of the key principles of The NEW Think and Grow Rich.

That's Principle #2: The Law of Vibration, The Law of Duality, The Law of Electricity, The Law of Magnetism, The Law of Growth. Now, obviously we're talking about just one law; but it is expressed in many different ways, and it's responsible for many different phenomena. But we, as wealth achievers—as people who contribute to this world and receive a just reward way, way greater than normal—for us, it happens by design. It happens because we educate ourselves and apply ourselves and leverage our actions according to Natural Law.

So really, how much more in tune with reality could Napoleon Hill have been, when he coined the original title Think and Grow Rich? Think about it. How much closer to the truth could he have been when he said, "grow rich"?

Grow. It's clear in the title that we've got a process that is not instantaneous, that requires the process of Natural Law. You have to grow. Take a normal North American environment: you're going to have a growing season. That involves one year, and then you get another chance.

So grow the crops that you want; and by the way, like a lot of trees, your business should grow every single year. That, of course, is the idea; but again, it's a growth process. You carefully select the seed that you want. You plant it lovingly at the right time. You tend it, giving it the proper amounts of lighting and shade. You water it, you weed it, you nurture it as it grows. You love it. And then, at the end of the season, you receive the fruit.

It is a process, so don't buy into the "quick fix" instant solutions. Go to work. Create your life!

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