The Power Of A Press Release
Business → Marketing & Advertising
- Author Steve Renner
- Published December 15, 2006
- Word count 436
Over the weekend I wrote a press release. I used the following headline when I first submitted, it was sent back as being to much like an advertisement so I had to redo it. Actually I have to redo it several times, before it was accepted.
Finally it was accepted, and the results have been phenomenal. I have already had over 3500 views and the release has been picked up by 70 different news services in the first day.
I would highly recommend that anyone looking to get exposure for their product or service consider doing a press release.
Here's the original headline I used, "Construction Worker With No Business Experience Makes $60 Million Dollars Online".
They sent this back and said it too much like an advertisement, so I rewrote the headline. The new headline I used was, "Online Training Service Set To Launch January 2, 2007".
That worked like a charm. After I submitted the release, there was an immediate swarm of activity. I was able to login to my account and watch the stats in Real Time. It was exciting to see the amount of times that people were looking at my Press Release, and how many times it was being picked up by different News Desks.
The release was all about the impending launch of a new Online Training Service called The Affiliate Community.
After the headline, you need to write a brief synopsis of the release in 125 words or less. Then you write the body of the release where you tell about the who, what, when and where of your story.
Then I went on to describe the service in detail. And in way it was really a subliminal sales letter. But it was structured correctly as a release.
At the end they allow you to put your contact information and the URL.
What was really interesting about this is that I had put audio on my home page. The audio is auto start, so it immediately starts playing when someone hits my home page.
And in the release the press release service frames in your home page. As a result, when someone went to look at my press release, they were immediately greeted by my audio. So in reality I had created a talking press release. It was cool!
I was so impressed with the results that I plan to do a press release at least once per day.
It was exciting to login and see the response, and how quickly it was picked up. Once again I would highly recommend using a press release as a way to generate traffic to your web site.
Steve Renner, Marketing Director, The Affiliate Community
http://www.affiliatecommunity.com
Click here to Get $1,000 of Free Training and Resources Now
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges