Internet Marketing Strategy News: Key Words Are the King, the Queen and the whole nine yards
Business → Marketing & Advertising
- Author Sally Falkow
- Published December 19, 2006
- Word count 795
Creating an Internet marketing strategy is not just for big business, the small and mid sized company can compete just as well (better in some cases) if they efficiently employ a key word strategy.
Key words are words that can be used by search engines to find you. If you use key words correctly the searcher will find you, if you don't they can't find you. If they can't find you, you have lost the sale.
Key words give a summary of the content of a web page. If your web site is about roses, then there needs be at least 250 words of text on your home page with lots of relevant mentions and references to roses. If your key words are too specific or too general, your public is not likely to find you unless they know your exact web address.
Chisel these facts in stone:
-
The Internet is the dominant source for information. Some 45% of the participants in a recent survey indicate the Internet is their top choice for media, followed by TV at 35%. Trailing much further behind are books, radio, newspapers, videos/DVDs, video/computer games, and magazines.
-
Over 80% of all web traffic comes via search engines. The key to the treasure is providing the key words that the search engines need to find you.
From a marketing point of view this is critical. To be successful in Internet marketing one needs to:
- Find the key words that people are searching for. This is done by software that calculates the quantity of word and word phases on a certain subject. Below is a partial list of the search term "roses".
Count Search Term
337582 roses
286184 gun n roses
127093 gun and roses
55157 outkast roses
46796 red rose
32350 rose mcgowan
28563 rose petal
27702 picture of roses
26609 long stem rose
25634 pink rose
25039 send rose
-
Determine the key words that are specific enough to drive people to your site. If you were selling "roses", some of the terms are applicable and some are not. So people searching for "roses" is too general and broad, while "long stem roses" could be just the right phrase to use.
-
The key words selected have to be narrow enough for a site to be found and ideally listed as one of the top three items on the first page of the search engine results.
-
Modify your web site so that the content (i.e. text not pictures) has those key words. This allows the search engines to index the information on your site.
It is now key words not key word. More people are using multiple words when they search. According to a recent study from OneStat.com, two and three word searches are the usual practice for Web searchers. The 7 most used word phrases in search engines on the web are:
-
Two word phrases 32.58%
-
Three word phrases 25.61%
-
One word phrases 19.02%
-
Four word phrases 12.83%
-
Five word phrases 5.64%
-
Six word phrases 2.32%
-
Seven word phrases 0.98%
Search engines are the most popular tool on the Web. They are similar to a giant library card catalog and are very useful tools to find information about products and services. A successful Internet marketing strategy must include providing what the search engines need and how consumers use them.
Just like a library, a search engine "indexes" a web site in two basic ways:
-
By submitting a site to a search engine. Essentially you are asking the search engine to add your site to their index.
-
By using a spider (software that roams the web locating and cataloging content).
Search engines look at both the web page title and the content. Thus both need to be optimized to include the applicable key words. Search engines are based on very sophisticated mathematical search queries, which of course are top secret.
Although Google is the top search engine at the moment, a good Internet strategy will result in high rankings on various different search engines.
To find the correct keywords requires research and an understanding of how the search engines work. Once you find where the viable online market is, you can use this to create your website so it fits what your future customers are looking for.
Research shows that searchers regard good placing in the natural search results (as opposed to pay per click or sponsored links) as an indicator of a company who is tops in their field. 80% of all business on the Internet goes to the first three on the first page of a search result. The design, content and programming of your site all influence your search rankings.
Keep in mind that a web site is the core of your Internet marketing strategy and an incredible tool if used correctly. Utilize the key works that will drive business to your site and make that cash register sing.
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit www.expansionplus.com.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024