Many traditional marketing models for small businesses focus on the production of flyers and brochures as the prime media for exposure. However, nowadays custom door hangers are quickly catching up as the new and better type of marketing material. Door hanger printing provides business owners with a unique type of printed material that trumps flyers and brochures in many levels. In this article, we will show you these characteristics by pitting door hanger printing against flyers and brochures.

More attractive than flyers

As the first comparison, you will notice that custom door hangers beat flyers in terms of looks hands down. Usually people print flyers in low quality paper and in most cases the printing itself is lackluster and cheap. This is probably because flyers are meant to be a cheap promotional tool anyway, that more or less is meant to be thrown out eventually.

Now, door hangers on the other hand are always printed in thick and durable paper, more often with special coatings to make them look better. This is more or less standard door hanger printing practice since door hangers need to be durable as they hang on different kinds of outdoor and indoor situations. Also, since door hangers are printed in good quality paper, more often than not, the printing quality has to match as well. That is why door hangers are printed with full digital colors usually on both sides of the door hangers to maintain a certain level of quality.

More useful than brochures

Next, we move on to compare door hangers with brochures. A brochure is actually a nice promotional tool. It can even match door hangers in printing quality and paper quality in most respects. However, most brochures are just meant to be read and just read only. After it is read by people it more or less becomes useless. Eventually it will make its way into the trash with little or no impact on people.

Door hangers do not suffer from this disadvantage. Door hangers are always useful since they can be used as reminders that can be put into door knobs. Most door hanger marketing strategies design their door hangers to be useful around the house. Besides the marketing message, they also put in a useful reminder like "do not enter" or "do not disturb" on the door hangers themselves. This lengthens a door hanger’s lifespan quite a bit since it becomes a useful household tool.

Direct household impact

Lastly we compare the "impact" strategy of door hangers against flyers and brochures. Flyers are usually meant to be distributed to people themselves. Brochures on the other hand are passive promotions usually requiring their audience to be enticed to read them. The problem with these two strategies is that they do not have enough impact. For most people, flyers are just a read and forget deal requiring little attention in their part. Brochures being a passive tool as they are cannot really be considered as a concerted marketing effort.

Door hangers blow both of them away since they impact households directly, and we know that at least one of the people in that household will see and read the door hanger. This means that you can more or less have a considerable accurate number of what households are exposed to your message and if it is really working or not. Their impact will be surely felt as you see your customers increase after the initial campaign.

So what are you waiting for? Dump those flyers and shelve those brochures. Go for door hanger printing all the way.