The Analogy of Marketing
Computers & Technology → Internet
- Author Matt Bacak
- Published May 20, 2009
- Word count 433
If you look at internet marketing a great metaphorical picture would be selling shovels. This
will give you a good understanding of how internet marketing works and how best to approach it
if you decide to enter into that niche.
In the Internet Marketing Dirt I did talk about selling Shovels. Actually, I said you want to
sell picks and shovels... let me explain.
If you look at the history of the Gold Rush, think about who made the most money. Was it the
prospectors, the people going out looking for gold? Actually, it wasn’t them. Not many of them
made money. They didn’t really find gold or find enough gold to really become rich. The ones
that made it rich during the Gold Rush were the ones that built the stores that sold the picks
and the shovels and the pans and everything else to the people that were out digging for the
gold. So if you look at it that way you can get a better understanding of how you should
monetize your internet business.
Let’s look into internet marketing for a good example. There are a lot of people out there that
want to do internet marketing which, you know, is like gold on the internet. So, if you sell
the information about how to do it, that’s like selling the picks and shovels. However, it is
also important to build the infrastructures to be able to support that. For example, there are
software programs out there that people need – for example, autoresponder software or Audio
Generators, the audios. You’re basically selling the picks and the shovels when you’re selling
the audio programs that people need. That’s like selling the shovels. Selling teleconferencing
services is also like selling picks and shovels as well.
If you’re in a non internet marketing related niche like tennis you can use the same analogy.
Instead of selling picks and shovels you can sell the information on tennis, but you can also
sell your market the tennis rackets and tennis items they’ll need to play a better game.
Basically that’s kind of what we’re talking about.
You have to sell your market something that they will continuously need and that’s where
there’s a lot of money made. So what you want to do is you want to look inside your
marketplace. Look inside your niche and say to yourself, "What are the things that people
absolutely need to have in order to make it in this niche"? The sky is the limit!
There are many strategies out there to make money on the internet but nothing makes sense
unless you have a big list. Email Marketing is a the most profitable way to make money on the
net. When you build a list of hot and hungry prospects you control your future. Discover how
to use the internet and turn your computer into a cash gushing machine. Sign up right now for
my newsletter to find out how to do exactly that - Go here:
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