Generating traffic towards a site is one of the first main problems of business or site owners. Once the target traffic is generated as it could be done in numerous ways such as traffic exchanges, the next thing to have a solution with is the traffic conversion rate; or simply getting sales.

In relation, a sales letter would do the work of a sales person in the electronic media. It has different components, and the most important thing to consider is to urge the potential customers to make a purchase. It is best to take note of these suggestions and put into practice as they are proven effective by a lot of online business owners.

1. Emphasize instant delivery for digital products. If the products to be purchased are e-book, software, or anything that can be downloaded or sent online, then instant delivery must be emphasized. Since the process involves digital resources, the assurance that the product can be received at any time of the day creates the confidence to make a purchase.

2. Do not make a deadline within a day. There are offers that say it is available at a certain price at a specific time; but on the next day, it is still being offered with the same price and deadline. This must surely be avoided for there are consumers who really check on it and there are also visitors that are marketer themselves who are so familiar with this tactic, unless it is a real offer that would really end at the time indicated. Otherwise, it is not a good strategy to compel potential customers to take action.

3. Emphasize limited offers and give out time-bound offers. When there are special offers, highlighting the number of products to be sold at the price mentioned, or simply the limited number of products to be sold, is excellent as long as it is true. This creates a feeling that since there could be a scarcity of products, it is better to buy it at the time the letter was read. Owning the product seems like a privilege that one cannot hesitate to be a part of. In addition, a limited offer that has complimentary products with it works best especially when there are already high potential customers. If the offer is limited and time-bound at the same time, a purchase would most probably be imperative.

4. State a guarantee period upon purchase. Indicating a certain time when customers can try the product or service and a full refund for dissatisfaction within the period works very well. The longer the guarantee period, the better the offer will work.

5. Provide a summary of the offer and the benefits through a post script. The post script is popularly known as P. S. and it can be where the summary of the offer and the benefits can be listed; such as the guarantee, lower cost, limited number, bonuses, and other additional benefits not mentioned within the body of the sales letter. Remind the prospects that this offer is a bargain, comparing it to other current offers in the market. The sense of urgency can also be developed by compelling the prospects to have a purchase now.

To compel the prospects to act or make a purchase is a big factor in raising the traffic conversion rate. Doing these points all the time helps have a noticeable increase in sales.