Email marketing software is designed to save you time and money. And those are two things that your local cultural attraction could use as the economy struggles and people tighten their purse strings. Whether you are trying to get more people to your local art gallery, museum, botanical gardens or petting zoo, in tough times it's even more important to get your name out on the streets. The problem is that when you need to reach a lot of people, your marketing expenses go through the roof, right?

Not with email marketing software. It is time to start making the transition from paper and print to online resources, like email marketing software. It's cost effective and takes little time to put together a professional campaign. By following 3 easy steps, your local cultural attraction will save money and attract more people. An email marketing software can help you cruise through the rough economy. All you have to do is follow these 3 easy steps:

Step 1: Web Sign up boxes

Well established email marketing software programs will give you, free of charge, a web sign-up box that is easily added to your website. An email marketing software web sign-up box will allow your site visitors the opportunity to sign-up for your online promotions. This is a great way to build an opt-in list, so that you can reach out to your client base via the email marketing software that you're using.

Step 2: Create your email

When you join an email marketing software service, you will be guided through the campaign creation process, so that you can easily design a professional and effective email newsletter, flyer, promotion, etc. Email marketing software is designed so that any one, no matter how little they know about using computers, will be able to put together a great looking campaign in just a few minutes. The main steps involved in creating a campaign are choosing your pictures or images, and writing your text. And, these are probably things you already know how to do. After that, you simply have to add your pictures when the email marketing software prompts you to, then copy and paste your text into the spaces provided. It's that easy!

Step 2: Newspaper and print ads

You guessed it, in order to make a smooth transition from paper and print to online service like email marketing software, one last paper and print ad is necessary.

Place an ad in the local newspaper, cultural magazine, or send out a direct mail flier. In this ad you will be offering special discounts/promotions only available to people that sign up for your email marketing software newsletter online at your web sign up box. This will help those interested potential customers, who are accustomed to this form of contact, make the small leap toward electronic fliers. This is also how you will have a greater number of subscribers signing up to your newsletters and promotions.

Step 3: Sending out your campaign

This is the easiest part, as the best email marketing software programs do this for you automatically. All you have to do is choose the date and time you want your emails to go out, then sit back and let the magic happen! The top email marketing software services will even check your emails for warning signs of spam. If they see that something in your email message is likely to trigger the spam filters, the friendly people at your email marketing software headquarters will get in touch with you immediately and show you how to prevent this.

This is the easiest step, as setting up a campaign costs little and is easy to do. Email marketing software is designed so that any one, no matter how little they know about using computers, will be able to put together a great looking campaign in just a few minutes. Your job is to take great pictures, upload them to the email marketing software, cut and paste your content into the given text editors and send it out.

The best news is that aAn email marketing software cost as little as $10 to send out 1000 emails, which is; considerably cheaper than paper and print, which is. And that's exactly what you need to hear right now!

Transitioning from paper in print to email marketing software will save you thousands of dollars from an advertising budget that is getting smaller by the day. With the right strategy, you can make email marketing software work MORE effectively than paper and print AND save you moneycatapult your business to new levels with email marketing software. It's cheap to purchase, and easy to use. In a time when people are spending less you need to reach out to more people and from an economic perspective paper and print is just not cutting it!!